What does it mean to pivot in business? Can you think a fundamental change coming to your industry that could spur you to make such a move? According to Simon Sinek, the author of The Infinite Game, a business pivot is a purposeful, dramatic change that the business makes willingly in order to stay true to its Just Cause—the larger cause it exists to support. Further, it’s a move that you make when things are going well, but when you see that down the road, you’ll need to adjust. Here’s why you need to be always prepared to pivot your
Business Pivot: Blow Up Your Company on Purpose










