What is Richard Cooper’s The Unplugged Alpha about? What is the key message to take away from the book? In The Unplugged Alpha, Richard Cooper—best known for his YouTube channel “Entrepreneurs in Cars”—argues that modern men have been taught three big lies regarding how society works. Specifically, men have been led to believe that women are second-class citizens, that masculinity is a bad thing, and that humans are monogamous. Below is a brief overview of Richard Cooper’s The Unplugged Alpha: The No Bullsh*t Guide To Winning With Women & Life.
Richard Cooper: The Unplugged Alpha (Book Overview)










