What is the carrot and stick motivation? Is the reward-and-punishment approach to motivation still effective? Carrot and stick motivation is an old-school motivational approach that involves offering rewards for desirable behavior, and inflicting punishment for undesirable behavior. According to Daniel H. Pink, the author of Drive: The Surprising Truth About What Motivates Us, the carrot and stick approach is still generally effective but carrots (extrinsic rewards) aren’t the main driver of performance. Rather, they act as a “baseline reward” or a “hygiene factor.” In this article, we’ll take a look at the psychology behind the carrot and stick motivation approach
Does the Carrot and Stick Motivation Model Still Work?










