The Reciprocity Principle: Why Free Samples Are a Trap

The Reciprocity Principle: Why Free Samples Are a Trap

When you take a free sample at the grocery store without buying something, do you feel a twinge of guilt? The Reciprocity Principle explains how getting something for “free” creates future obligations. We feel like we have to buy some cheese if we took a free cube because of the reciprocity principle of persuasion. Learn about Cialdini’s Reciprocity Principle definition and understand how the principle of reciprocity came about.

The Psychology of Persuasion: How You Get Manipulated

The Psychology of Persuasion: How You Get Manipulated

Have you ever noticed how some people are gifted in the psychology of persuasion? Without even realizing what’s going on, you’re convinced to buy, join, or do something. Robert Cialdini’s principles of influence identify the six key parts to the psychology of persuasion. We’ll cover the basics of Cialdini’s six principles of persuasion and how each one can be used to manipulate us.

Fixed Action Patterns: Why You’re as Predictable as a Turkey

Fixed Action Patterns: Why You’re as Predictable as a Turkey

Have you ever been persuaded to purchase something that you later regretted? A fixed action pattern probably influenced you. Have you ever been manipulated into contributing money to a charitable cause that you didn’t actually support? Again, this is another fixed action pattern example. Fixed-action patterns are the mental shortcuts and assumptions that we use to fill in the blanks of our everyday experience. They are also known as modal action patterns. A lot of persuasion rests on the manipulation of human fixed-action patterns. Learn about fixed action patterns in humans and how they make us like turkeys.

Fool’s Choice—Avoid This Mistake in Crucial Conversations

Fool’s Choice—Avoid This Mistake in Crucial Conversations

What is the fool’s choice in Crucial Conversations? How do you avoid making a fool’s choice in crucial conversations? A fool’s choice in crucial conversations refers to believing that you only have two bad choices in a conversation. Keep reading to learn how to avoid the fool’s choice in crucial conversations, and how to reframe your communication so you can make better choices.