Free Will vs Determinism: When Can You Make Proactive Choices?

Free Will vs Determinism: When Can You Make Proactive Choices?

Humans have free will to decide how they will respond in any situation- also known as free will. But many people believe that they are bound to their past or their circumstances. This is called determinism. How does understanding free will vs determinism help us to make proactive decisions? Understanding the space between stimulus and response can slow down decision making, and enable you to choose how you respond to any situation.

Psychology of How Consumers Make Buying Decisions, Revealed

Psychology of How Consumers Make Buying Decisions, Revealed

How do consumers make purchasing decisions? As a buyer, are you aware of your decision-making process when you decide to buy something? As a seller, how can you exploit the psychology of how consumers make buying decisions? We’ll cover how consumers make buying decisions and why, in order to sell your product, you need to connect with buyers at the gut level. Learn why buying decisions aren’t always rational.

Effects of Stress on Memory: Lessons from PTSD Research

Effects of Stress on Memory: Lessons from PTSD Research

What are the effects of stress on memory? Are the effects severe? Long term? Stress affecting memory is a huge problem in everyday life, and a particular problem for people who need to obtain crucial information under stressful circumstances, such as interrogators. We’ll look at the effects of stress on memory in the military to understand how stress might also affect us in less acutely stressful environments.

Truth-Default Theory—Why You Assume Strangers Tell the Truth

Truth-Default Theory—Why You Assume Strangers Tell the Truth

What is Truth-Default Theory? Why do we tend to assume the best in people, and is this evolutionarily beneficial? Truth-Default Theory is the theory that when a stranger is lying, human beings default to assuming truth in others. We want to believe that what others tell us is true, and we’ll default to truth unless, or until, our doubts can’t be explained or rationalized. We’ll cover the primary reason that most people cannot immediately identify a lie, and how the Truth-Default Theory may actually be an evolutionary advantage.

Coupling Theory—Surprising Ways Context Alters Your Behavior

Coupling Theory—Surprising Ways Context Alters Your Behavior

What is coupling theory? How do some of our most unconscious behaviors impact others? Coupling theory is the idea that some behaviors are “coupled”–a behavior is linked to a specific context. A person’s behavior is affected by his personal history and environment. We’ll cover the coupling theory as it relates to suicide rates and also discuss how context impacts behavior more generally.