Psychology Archives

Women Are Like Waves: Why Women Pull Away

Why do women pull away in an intimate relationship? What does it mean for the man? Does it mean she has had a change of heart towards him or is it something else? When women are in love, they go through a natural cycle of intimacy that is a lot like a wave. First, they feel great and have so much love to give to their partners. Then they begin to fall into a deep well of feelings, like hopelessness and loneliness, and that’s why women pull away. Here is why women pull away and how to respond when it

How to Use Fear Marketing in Advertisements

What is fear marketing? Does it work? Fear marketing is a style of marketing that plays upon negative emotions like fear. This type of marketing appeals to humans’ need to reduce vulnerability. Read more more about fear marketing.

How to Build a Storybrand: Method and More

Do you want to know how to build a storybrand? Is there a storybrand process a to follow, and how do you implement it? Learning how to build a storybrand means that you can establish your brand based on the story you tell. Your storybrand conveys what your brand is about and connects with customers on a deeper level. Keep reading to find out how to build a storybrand and all about the storybrand process.

Scope Insensitivity: Why You Donate to Charity

What is scope insensitivity? How does the failure to visualize large quantities affect charitable decision-making? Scope insensitivity (also known as scope neglect) is a cognitive bias that occurs when a problem is sized up based on its mental image as opposed to its actual complexity or scope. The scope insensitivity bias is central to charitable decision-making as it affects how much people are willing to pay to help a cause. Read on to learn about scope insensitivity and its implications for charitable decision-making.

Instant vs Delayed Gratification: Now or Later?

Why do we tend to gravitate towards instant vs delayed gratification? And why does this tendency persist even when delaying the reward for later diminishes its magnitude? Human nature is embedded in an “immediate-return environment” inherited from early humans and the animal kingdom, where survival and goals were daily concerns. Despite the changes to society, humans still value instant vs delayed gratification. Read about the psychology of instant vs delayed gratification.

David Goggins’ Father: Abuse Shaped Early Life

Who was David Goggins’ father? How did his father affect David’s outlook and choices? David Goggins’ father was abusive and forced David to work long hours at the family business. Due to his father’s treatment, David was stressed, sleep-deprived, and struggled in school. Read more about David Goggins’ father and Goggins’ early life.

Keeping Score in a Relationship: Is It Healthy?

Is keeping score in a relationship a healthy thing to do? What happens when the score becomes uneven? According to John Gray, the author of Men Are From Mars, Women Are From Venus, keeping score in a relationship is not necessarily a bad thing. All couples do it advertently or inadvertently. The problems arise when the score becomes uneven. Here is what relationship counselor John Gray has to say about keeping score in a relationship.

Brené Brown: Shedding Your Armor of Vulnerability

What is a vulnerability armor? Why are we so afraid of appearing vulnerable to the outside world? We are afraid of what makes us feel most vulnerable, and we are especially afraid of allowing others to see those areas. If you don’t trust that you’re worthy of being seen as you are, your fear can cause you to put up a vulnerability armor to shield your true self. Keep reading to learn about the three types of vulnerability armor.

How to Be Content in Life: Give Yourself Credit

Do you beat yourself up for not being as far along in life as you thought you would be by now? Do you struggle to give yourself credit for your accomplishments? Women often beat themselves up about all the things they haven’t yet accomplished. Give yourself credit for what you have accomplished, be open to new dreams, and have faith that things are turning out just as they are meant to be. Keep reading to learn why you need to give yourself credit for your accomplishments instead of focusing on what you’ve yet to do.

Temptation Bundling: Trick Yourself Into Good Habits

What is temptation bundling? How can it help you incorporate new habits into your life? Temptation bundling is the practice of pairing two activities—something you enjoy doing and something you’d rather put off. The idea is that bundling an unpleasant task with an activity that you like doing will reduce the resistance towards it over time. Keep reading to learn about temptation bundling.