Psychology Archives

Active Recall Studying: The Most Effective Way to Learn

What is active recall studying? How might this method help you learn and remember almost anything? Active recall is the act of retrieving information from your memory to deliberately strengthen the neural pathways to it—making sure that it stays accessible in your memory. Author Barbara Oakley asserts that, of all the common study methods that have been researched, active recall studying is the most effective. Read more to learn about active recall studying and how it can help you learn.

How to Understand Your Customer & Get Their Attention

What are your customers thinking? How do they operate in the marketplace? Seth Godin explains that customers follow four steps as they navigate the market. When you understand what’s going through their mind and how they make choices, you’re better positioned to get your message through to them. Continue reading to learn how to understand your customer.

Use Second-Order Thinking to Make Better Choices

What is second-order thinking? How can you use second-order thinking to prioritize decision-making? Second-order thinking is a process that you can use to make better and more deliberate decisions. During second-order thinking, you think about the consequences of your choices in order to make more informed decisions. There are four categories of second-order decisions: rules, presumptions, standards, and routines. Continue reading to learn more about each type of second-order decision.

Is Time Speeding Up? No, You’re Just Getting Older

Why does time speed up as we age? Does the time really pass faster as we get older or does the mind play a trick? The reason you find time speeding up as you get older has to do with how your brain processes novel information. Your brain responds more actively to novelty than it does to routine, which is why it feels like time is speeding up as you get older. Here’s why time seems to speed up as we get older.

Storytelling in Advertising: The 6 Elements You Need

Do you use storytelling in advertising? Why is this technique so effective? Good storytelling is the key to good marketing, according to author Seth Godin. In All Marketers Are Liars, he discusses the power of storytelling and discusses six elements that make a story good. Keep reading to learn how to use storytelling in advertising.

The 4 Biggest Decision-Making Barriers: Explained

What are the biggest decision-making barriers? Why does expanded choice make decisions even more difficult? In his book The Paradox of Choice, Barry Schwartz asserts that expanded choice comes with four distinct pitfalls: missed opportunities, regret, disappointment, and unfavorable comparison. These decision-making barriers can have many side effects, such as decision paralysis, anxiety, and depression. Here’s a breakdown of the four decision-making barriers that come with expanded choice.

Turn the Negative Into Positive—It’s Within Your Power

How do you get through negative pits in life? Do you try to distract yourself from the negativity or do you look for ways to turn the negative into positive? Most people deal with difficult times by trying to lessen the impact of negative emotions. But hard moments in life have the potential to become positive and beautiful experiences that you’ll look back on fondly. In their book The Power of Moments, Chip and Dan Heath suggest two ways of turning negative pits into positive peaks. Here is how to turn the negative into positive.

The Effects of Shame on Women’s Sexual Well-Being

How does modern culture repress female sexuality? What are the effects of sexual shame on women’s psychological well-being? Sex and sexuality are often associated with shame, especially for women. Women have always been taught to feel ashamed of their sexuality, which negatively affects their mental health. Here is how sexual shame affects women’s sexual well-being.

The Fear of Money Is the Biggest Obstacle to Wealth

Does thinking of and handling money make you nervous? Why do people fear money, fear spending it, or fear not having enough? The fear of money haunts many people. After all, money is core to survival, impacts virtually every part of our lives, and is the difference between freedom and freefall. So, the fear of money makes sense. But if you want to change your financial situation, you need to overcome your fear of money and develop a healthy relationship with it. Here is how the fear of money impairs your financial progress.

The Psychology of Commitment and Relationships

Does committing to one relationship make you happier—or more anxious? Why do relationships require so much time commitment? In the book The Paradox of Choice, author Barry Schwartz explores the connection between commitment and relationships. He argues that, just like in other areas of your life, you will be happier with limited choices rather than seeking the freedom to be with whomever you want, whenever you want. Here’s an overview of Schwartz’s ideas about relationships.