Why do we remember certain things but forget others? What makes an experience memorable? According to Chip and Dan Heath, the authors of The Power of Moments, there are two psychological factors that make an experience memorable: 1) the peak-end rule and 2) novelty and unexpectedness. Once you understand the psychology behind memorable moments, you can engineer small, everyday moments to stand out in your memory just as much as special moments. In this article, we’ll explore what makes a moment memorable, and how you can engineer memorable moments on demand.
Why Do We Remember Certain Things But Not Others?










