The World's Best Book Summaries
What is leverage in the context of negotiation? What types of negotiation leverage are there? Leverage is the power to inflict loss or withhold gain. There are three types of negotiation leverage: positive, negative, and normative leverage. Keep reading for more about the three types of negotiation leverage and how to use them to your advantage.
What is the connection between Steve Jobs and Pixar? How did the relationship between the company and Jobs evolve? In February 1986, Steve Jobs purchased Pixar for $5 million. Steve Jobs and Pixar were connected until 2005, when the company was sold to Disney. Read on for more about Steve Jobs and Pixar.
What do you need to know about writing headlines for print ads? How can you write the best headlines? Writing headlines for ads is challenging. You need to convey purpose, discuss the product, and grab the reader’s attention. In Ogilvy on Advertising, David Ogilvy offers advice on how to write great headlines for ads. Read more about writing headlines for advertisements and how to write great headlines.
What is the connection between relationship management and emotional intelligence? How can you improve your relationship management skills? In Emotional Intelligence 2.0, relationship management is defined as the use of your self- and social awareness to develop relationships with other people. It is the fourth pillar of the EQ construct. Read about relationship management and emotional intelligence.
What does the “Story is King” motto mean? Why did Pixar adapt and then abandon this motto? Pixar used to believe that the principle of “Story is King” would help bring success. Unfortunately, a good idea isn’t enough if you don’t have a great team to execute it in the right way. Pixar learned that the hard way when Toy Story 2 production didn’t go as planned. Read more about the “Story is King” principle and what Pixar’s revised principles are.
What does new product development in marketing entail? How does product research and development work in advertising? Product development in marketing is a process where a group works to create a product and find the best marketing strategy for it. This process often requires years of research. Read more about product development in marketing and how it works.
What is the Ackerman Model? How is it different from the traditional, old negotiating schools of thought? The Ackerman Model is a bargaining approach that is based on the offer-counter-offer system. Unlike the traditional “split the difference” approach, it uses the tapering principle to bring down the amount in a bargaining negotiation. Keep reading for more about the Ackerman Model of negotiation and some examples of how it works in practice.
What are the Pixar Dailies? How did these regular meetings help team members communicate for better results? The Pixar Dailies are when artists and creatives on a project get together at the beginning of the day to present their work for feedback. It was essential to the process at Pixar. Keep reading to understand more about Pixar Dailies and their impact.
Why is transparency at work important? How can you create a culture that encourages transparency? Transparency at work is a concept discussed in Radical Candor by Kim Scott. Having visible and transparent workflows will help develop and support a culture of candor. Keep reading for advice about how to encourage transparency at work.
What was the Pixar Imaging Computer? How did it fit into the original Pixar business model? Pixar wasn’t always focused on animation and movies. In the beginning, the Pixar Imaging Computer was an important part of the company even though it struggled. Keep reading for more about the Pixar Imaging Computer and what happened to it.