The World's Best Book Summaries
What is international advertising? How does it differ from domestic advertising? International advertising refers to any advertising that takes place in other countries. Other countries have different rules, laws, and standards that make advertising different in those countries. Read more about international advertising and how advertising works in different countries.
What are creative organizations? How do creative organizations sometimes face unique challenges? Creative organizations have to find a way to fit into the rigor of a business environment. Your organization can’t stick around if it isn’t making money, but you also want creatives to thrive. Here are four tools for creative organizations from Creativity, Inc. by Ed Catmull.
What is the Creativity, Inc. book about? What lessons does Ed Catmull share from his experience leading Pixar? The Creativity, Inc. book is the story of Pixar’s journey as a part of Lucasfilm to its growth as an independent company, and culminating with it becoming part of Disney. The book also shares the model for Pixar’s success as a creative workplace. Read more about the Creativity, Inc. book and the lessons it offers for businesses built on creativity.
Do you want to know how to make a print ad? What goes into creating great ads? Learning how to make a print ad requires strategy and creativity. You’ll need to take into account all the components that make up an ad, as well as research. Keep reading to find out how to make a print ad.
What is the creative process? What does it look like at Pixar? The creative process is a natural part of work at Pixar. In Creativity, Inc., Ed Catmull discusses workflows for creatives using Pixar as an example. Keep reading for more about the creative process at Pixar as discussed in Creativity, Inc.
What does testing media mean? How can testing media help you get the best results for your advertisements? Testing media is the process of figuring out the most effective media outlets for your ads. Depending on your ad, you might have better results with print ads or TV ads. Read more about testing media and how it helps you create great ads.
What is the relationship between George Lucas and Pixar? Why did George Lucas sell Pixar? For George Lucas, Pixar was part of his company Lucasfilm. Unfortunately, after his divorce, Lucasfilm was in a financially precarious position and Pixar was sold to Steve Jobs. Keep reading for more about George Lucas, Pixar, and Lucasfilm.
How can you go about winning clients for your ad agency? What’s the best way to get clients? There are a few key strategies to start winning clients over to your agency. Whether clients come to you or you seek them out, you need to have a way to win them over to your agency. Read more about winning clients and the best strategies.
How do you deal with advertising complaints? What do you do when you have a bad client? Advertising complaints can come from anywhere, but bad clients pose a particularly troubling problem. It’s important to deal with bad clients swiftly. Read more about dealing with advertising complaints from bad clients.
What is leverage in the context of negotiation? What types of negotiation leverage are there? Leverage is the power to inflict loss or withhold gain. There are three types of negotiation leverage: positive, negative, and normative leverage. Keep reading for more about the three types of negotiation leverage and how to use them to your advantage.