Business Archives

Sales Pitch Tips to Get More Buy-Ins

What makes a great sales pitch? How do you introduce your idea in a way that grabs your target’s attention and sustains it all the way from start to finish? According to Oren Klaff, the author of Pitch Anything, there are two elements to holding the attention of your target audience while making a sales pitch: desire and tension. Desire is triggered when there is a prospect of the product or service improving their life in a significant way. As for tension, it comes from conflict: when the target feels rejected and accepted at the same time. In this article,

How to Reduce Bias in the Workplace: 4 Best Methods

Want to know how to reduce bias in the workplace? How can employers commit to antiracism? In her book Biased, Jennifer Eberhardt suggests four methods for reducing bias at work. Those methods are understanding what triggers bias, using monitoring technology, building interracial relationships, and working to create a new normal. Learn about the four methods to reduce bias below.

The Emergent Approach (and When to Use One)

What is an emergent strategy? How can an emergent approach in business lead to success? What is the difference between a deliberate and emergent strategy? An emergent strategy is a business strategy that adjusts as the situation changes. Rather than being static, an emergent approach changes as events unfold. The emergent approach for business is an important tool and you should know when to use one. Read on to learn more about the emergent approach in business.

How to Pitch an Idea: Expert Tips From Oren Klaff

What makes a good pitch? How can you increase the chances of your proposition being considered? When you are trying to pitch an idea, don’t try to capture your target’s interest by appealing to logic and reason. Instead, appeal to their primitive brain by using “hot cognitions.” Here are some tips on how to pitch an idea effectively to compel your target to consider your proposition.

Resource Allocation Examples (and Mistakes to Avoid)

Budgeting and Planning: Why Is It So Important?

What are some resource allocation examples you can learn from? How did Apple improve its resource allocation strategy? Why is it sometimes necessary to scrap a project? It’s important that the allocation of resources aligns with strategy in business. By examining real-life resource allocation examples you can understand how to improve your own strategy. Read on to find some resource allocation examples you can learn from.

Building a Company Culture: What You Need to Know

Do you want to find out how to build a company culture? What do you need to know about building a company culture successfully? A company culture is a mix of values, behaviors, processes, and priorities within a company. Building a company culture successfully can have huge benefits for a business. Learn more about building a company culture with a few practical steps.

Healthcare Data Privacy Is Threatened by Big Business

Did you know that your healthcare data privacy is compromised by big business? What factors propel the selling of patient data, and what factors counteract it? In Our Bodies, Our Data, Adam Tanner dives deep into the topic of healthcare data privacy. He identifies the forces for and against the selling of medical data and provides insight into what drives this big business. He also shares some aspects of the healthcare industry that frame their strategy. Read more to learn about important factors that impact healthcare data privacy.

Leading Your Team With Push Tools and Pull Tools

What makes a good team leader? What qualities would you ascribe to a truly great leader? What are push tools and pull tools? Leading your team is so much more than just assigning tasks and monitoring progress. That is, of course, necessary, but not sufficient to achieve your goals. It’s also important to make sure all team members are on the same page about where the company is going and are motivated to push through. There are two types of tools you can use to lead effectively: push tools and pull tools.

Examples of Marginal Thinking Gone Wrong

What is marginal thinking? What are some examples of marginal thinking? Does marginal thinking always work? Marginal thinking is where you weigh up the costs and benefits of adding something new. You then decide whether it’s ultimately worth doing. Marginal thinking can be used in many aspects of your life, but it’s commonly used in business to decide if a new venture is worth investing in. Unfortunately, this type of decision-making isn’t always ideal. Read on to find examples of marginal thinking that didn’t work out.

The 5 Stages of Business Evolution: The STARS Model

What are the five stages of business evolution? What are the implications of an organization’s evolution stage for its leadership? There are several frameworks of business evolution phases. One of the most popular models is the STARS model. STARS is an acronym that stands for 1) start-up, 2) turnaround, 3) accelerated growth, 4) realignment and 5) sustaining success. This article takes a look a the characteristic features of each of the five stages and how to apply them in your leadership.