Budgeting and Planning: Why Is It So Important?

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What are some resource allocation examples you can learn from? How did Apple improve its resource allocation strategy? Why is it sometimes necessary to scrap a project?

It’s important that the allocation of resources aligns with strategy in business. By examining real-life resource allocation examples you can understand how to improve your own strategy.

Read on to find some resource allocation examples you can learn from. 

Learning From Resource Allocation Examples

Many interests and priorities compete for resources. Where you spend your resources, intentionally or unintentionally, is your real strategy. It’s the accumulation of your daily decisions and actions. Follow the flow of your resources to determine whether you’re on track for where you say you want to go, or whether an unintended strategy has taken over.

Keeping resources in alignment with strategy is a challenge for companies. There are many ways an unintended strategy can take over in a company, with several resource allocation examples below. 

The following examples will show you how resource allocation can be done successfully. They also show you how costly mistakes can be made.


The first resource allocation example shows how companies undermine their own strategy by incentivizing the wrong employee behaviors.

Sonosite, a company that made ultrasound machines, sold two models: a larger, more expensive one and a small, cheaper handheld one. 

Although the small one had greater market potential and the company wanted to boost its sales, they found that salespeople were pushing only the bigger machine. The reason was that their commissions were based on the total value of their sales—and they made more money selling the bigger machines. 

What made sense from the CEO’s perspective didn’t make sense from the salesperson’s perspective, which was driven by resource allocation.


This resource allocation example shows what happens when short-term interests with immediate rewards take precedence over a company’s long-term success strategy.

Unilever, a producer of personal care products, had a leadership development program, in which participants worked on new products and processes. However, since success in the program determined their chances of promotion, they focused on short-term products and processes delivering quick results instead of those that would assure the company’s future success. And when they became senior leaders, they continued in that mindset.

The company seldom hit home runs or had big successes because their training program encouraged participants to hit singles.


This resource allocation example shows you that it’s sometimes necessary to scrap a project, even if it’s something you believe in. It also looks at when employees act independently of company strategy.

In the 1990s, when Apple forced out Steve Jobs, it ran into problems with its next-generation operating system, Copland, because not everyone was on the same page. Without Jobs enforcing discipline and focus on the project, engineers devoted their energies to other ideas they were more interested in working on, even though management kept stressing Copland’s importance

Eventually, the company scrapped the project. When Jobs returned in 1997, he got everyone allocating their resources in a way that aligned with Apple’s priorities, which were: 

  • Make the best products in the world.
  • Change how people think about using technology.
  • Provide a great user experience.
Resource Allocation Examples (and Mistakes to Avoid)

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Elizabeth Shaw

Elizabeth graduated from Newcastle University with a degree in English Literature. Growing up, she enjoyed reading fairy tales, Beatrix Potter stories, and The Wind in the Willows. As of today, her all-time favorite book is Wuthering Heights, with Jane Eyre as a close second. Elizabeth has branched out to non-fiction since graduating and particularly enjoys books relating to mindfulness, self-improvement, history, and philosophy.

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