Business Archives

Preparing for Publication: The Final Steps Before Letting Go

What are the final stages of the writing process? How do you know when your piece is ready for publication? In Everybody Writes, Ann Handley offers a comprehensive guide to writing everything you need to write in today’s business world. The book’s main focus is on writing for marketing purposes, but many of the principles can be applied to other types of writing as well. Keep reading for Handley’s advice on your third and fourth drafts and your final edits as you prepare for publication.

How to Create a Good Company Culture: Jodie Fox’s Advice

Want to know how to create a good company culture? Why is it important? How do business experts recommend strengthening company culture? The book Reboot explores the rise and fall of Jodie Fox’s global business Shoes of Prey. In the book, Fox offers an honest look into her successes and failures as an entrepreneur, and she specifically offers advice on how to create a good company culture and why it’s so important. Keep reading to learn how to create a good company culture, according to Fox’s advice.

How to Create a Brand Voice: Telling Customers Who You Are

Does your brand have a strong voice? Does it appeal to your target customers? Should it include humor? To write good marketing material, you must hone and convey your brand’s voice. A strong brand voice offers an identity for the customer to align with, and it can be the deciding factor when customers are choosing between you and your competitors. Read more to learn how to create a brand voice.

The Secret to Getting Rich May Surprise You

What’s the secret to getting rich? Where should you channel your energy if you want to build serious wealth? There isn’t really a secret to getting rich. You get rich by creating value, and you create value by solving problems and catering to the needs of people. Therefore, if you want to get rich, you should reorient your focus from making money to creating value. Here’s why you can’t create wealth without creating value.

The Ultimate Guide to Changing Organizational Culture

How do you institute a change in an organization’s culture? Why can’t corporate culture be enforced in a top-down fashion? Changing organizational culture is the first step to implementing any other changes in a company (e.g. operational or restructuring). Any organizational changes will likely be illusory unless there’s a transformation of the broader culture because policy, practice, and process are all ultimately downstream from culture. In this article, you’ll learn what exactly is meant by “organizational culture,” why it’s important, and what it takes to change it.

Unscripted: Book Overview (MJ DeMarco)

What is MJ DeMarco’s Unscripted about? What is the key message to take away from the book? In his book Unscripted, MJ DeMarco claims that most people can’t achieve financial success because they have unproductive beliefs about money that dissuade them from pursuing an entrepreneurial path. However, he argues that though these beliefs are pervasive, they’re surmountable. Below is a brief overview of the key takeaways from Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship by MJ DeMarco.

Publication Bias in Research: Are We Being Lied To?

What is publication bias in research? Why do some companies only publish good results? Publication bias is a problematic tactic because it fails to reveal every result of a study, whether good or bad. In Bad Science, Ben Goldacre goes into more detail about why publication bias in research needs to be stopped. Let’s look into why companies consider giving into publication bias in the first place.

How Did Warren Buffett Get Rich? The Honest Truth

How did Warren Buffett get rich? What’s the secret to his success? Warren Buffett is one of the richest people in the world, but that wasn’t always the case. The Snowball by Alice Schroeder details Buffet’s childhood love of finance all the way up to when his success started taking off. Continue reading to learn how Warren Buffett got rich from investing.

Warren Buffett: Lessons to Learn From the Investor

What are the lessons to learn from Warren Buffett? Why is Buffett an inspirational figure in business? In his biography The Snowball, Alice Schroeder praises Buffett for his authenticity and honesty. He may be one of the richest people in the world, but he uses his platform to teach what he can about business and life. Let’s look at many of Warren Buffett’s lessons that are worth listening to.

Warren Buffett: Integrity’s Value in Business

What do people have to say about Warren Buffett’s integrity? How has Buffett’s honesty helped him? Apart from being a successful businessman, Warren Buffett is known to be an honest person. The Snowball by Alice Schroeder highlights his integrity by citing two events where it helped him: the case of the Salomon Brothers and the economic collapse of 2008. Keep reading to learn more about how Warren Buffett’s integrity has guided him.