Is Ryan Holiday’s Perennial Seller worth reading? How do you create a product that will provide value and bring profit for many years to come? Ryan Holiday’s Perennial Seller is light on how to actually create a new product. Unlike other “thought leaders” and experts who are focused on shortcuts to success (social media marketing, raising capital, hacking bestseller lists), Holiday comes at it from a different angle—creating something that will stand the test of time. Below is a brief overview of Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday.
Ryan Holiday’s Perennial Seller—Book Overview









