Katie Doll

Do you want to learn how to get more customers for your business? Do you have a viable marketing plan that focuses on attracting new customers? Persuasive marketing is the key to getting more customers. While Byron Sharp, the author of How Brands Grow, believes that marketing to new customers is the perfect solution to growing a brand, there’s also evidence that focusing on existing customers is beneficial for your business. Here’s how to get more customers while also retaining your existing ones.

Do you want your business to be the best in its field? Do you want to know how to grow a brand through great marketing? According to Byron Sharp, the author of How Brands Grow, growing a brand relies on a fixed pattern that focuses on attracting new customers, rather than keeping existing customers. He also claims that memorable branding is an essential part of this pattern, as it keeps customers thinking about your brand. Continue reading for Sharp’s advice on how to grow a brand and more information on the pattern of brand growth.

Do you want people to remember your business’s brand? How can you implement memorable branding into your marketing strategy? In his book How Brands Grow, Byron Sharp claims that the most effective way to market your brand is to increase the likelihood that consumers will think about it. You can easily create memorable branding in just three ways: advertising regularly, creating recognizable brand assets, and expanding your brand’s reach. Let’s go more in-depth on Sharp’s three memorable branding strategies.

Are you looking for a better way to promote your brand? Is unique marketing the most effective strategy to use? Unique marketing creates brands that stand out against competitors, but it won’t help attract customers in the long run. Instead, marketers should focus on continuing their brand that already works, considering most consumers don’t care about branding. Keep reading for Byron Sharp’s reasoning for why unique marketing is a waste of time.