Hannah Aster, Author at Shortform Books

The Law of Leadership: The First Brand Is the Default

What are the first two immutable laws of marketing? Why is it so important to enter a market first? The first two of The 22 Immutable Laws of Marketing are the Law of Leadership and the Law of Category. The Law of Leadership says that the first entry in a market will be more successful than its followers. Similarly, the Law of Category says that if you’re too late to be the first on the market, then you should create a new category of an existing product. Keep reading to learn more about the first two laws of marketing.

Michelle Obama’s Childhood: Young Overachiever

What event awoke Michelle Obama’s ambitious nature? Why does Michelle credit her mother for her success? Michelle Obama has been an overachiever since she can remember. Even in kindergarten, she strived to get that gold star and she even skipped the second grade because she was too advanced for the class. Continue on to learn more about Michelle Obama’s childhood.

Why Literature Is So Influenced By Shakespeare

Why is literature so influenced by the works of Shakespeare? What does an author have to gain by referencing Shakespeare in his work? In the literary world, Shakespeare is considered a sacred text. Authors know that Shakespeare is the most well-known writer in history, so they rely on a reader’s awareness of Shakespeare to deepen the meaning of their own work. Keep reading for more information about the influence of Shakespeare on literature.

Michelle Obama’s Campaign in the 2008 Election

Why did Michelle Obama decide to start her own campaign even though she despised politics? Did her campaign end up doing more harm than good? In 2008, Michelle Obama decided to do what most presidential candidates’ spouses do and started her own campaign for Barack. Despite her disdain for politics, Michelle managed to connect with many voters on a personal level. Continue reading to learn more about Michelle Obama’s campaign.

How to Read Literature Like a Professor Study Guide

Are you looking to expand your knowledge of How to Read Literature Like a Professor? Do you want practice questions to help you study? How to Read Literature Like a Professor by Thomas C. Foster is a crash course in the art of reading intelligently. Here are four exercises to help you analyze literature as a professor would. Continue below for How to Read Literature Like a Professor exercises.

How to Control Desires In Buddhism: Accept Them

Is it sinful and wrong to have desires? How can we shut our desires out? What do our desires tell us about our true feelings? Many mainstream religions, from Judaism and Christianity to Buddhism and Confucianism, teach that desire causes suffering. This does not mean that we should try to shut out and ignore our desires. In fact, we should welcome and accept our desires, examine them, and let them pass. Keep reading to learn the principles for how to control your desires in Buddhism.

Life in the Stone Age Dictated Human Evolution

Why are obesity and dental cavities effects of evolution? Why does modern food trigger supernormal stimuli in our bodies? The human body is evolved for life in the Stone Age. Our way of living changed so rapidly that evolution has yet to catch up and our bodies are paying the price. Keep reading to learn why our bodies are still adapted for the Stone Age and how that’s hurting us.

The Law of Sacrifice in Marketing: How to Cut

What is the Law of Sacrifice? What are the three areas where it is essential to sacrifice to maintain brand focus? The Law of Sacrifice says that there are three areas where it’s essential to sacrifice certain products, messages, and ideas in order to maintain a narrow, targeted focus: product line, target market, and the temptation to change. Keep reading to learn about the Law of Sacrifice.

Malia and Sasha Obama: Growing Up Famous

What was it like for Malia and Sasha Obama to grow up in the White House? How did the Obama girls handle the media attention? Growing up in the White House means constant secret agent escorts and being followed by the media. Yet, Malia and Sasha grew up to be respectable women despite living in the shadow of their dad’s presidency. Keep reading to learn about how Malia and Sasha Obama handled growing up in the White House.

The Bible in Literature: A Way to Deepen Messages

What does it mean when authors reference the Bible in literature? What biblical symbols should you be on the lookout for? Authors commonly reference the Bible to deepen the meaning of their work. Many authors also use the Bible to highlight the differences between religious tradition and modern life. Keep reading to learn why the Bible is so commonly referenced in literature and what those references may mean.