Just how big are the big four tech companies? What are the four deep human desires that these companies appeal to? The Four—Amazon, Apple, Facebook, and Google—are among the largest companies in the U.S., and their products and services infiltrate every aspect of American life. In The Four, Scott Galloway takes a hard look at these technology companies that dominate the modern marketplace. Keep reading for an explanation of just how pervasive these companies are and the two factors that are major contributors to their continuing success.
The Big Four Tech Companies: The Secrets to Their Success










