Darya Sinusoid, Author at Shortform Books

The Bait-and-Hook Business Model: Explained

What is the bait-and-hook business model? How do bait-and-hook businesses make a profit? The bait-and-hook business model is where a business sells the main product (for example, coffee machine or printer) at a low cost in order to generate profit by selling complementary products/refills/top-ups (for example, coffee capsules, printer ink) at a high price. In effect, businesses choose to initially make a loss in the hope of making a future profit from ongoing purchases. In this article, we’ll take a look at the concept behind bait-and-hook business models and how they generate revenue.

How to Design Your Customer Relationship Strategy

How do you communicate with your customers? Does your business have a customer relationship strategy? Customers expect businesses to understand the relationships they want and to respond appropriately. However, despite spending billions trying to understand customer relationships, businesses often don’t understand these expectations and end up undermining their interaction efforts. There are two steps to designing your customer relationships strategy: 1) define your touchpoints, and 2) define your interactions. We’ll discuss both of these concepts below.

Review of The Automatic Millionaire by David Bach

Is The Automatic Millionaire worth reading? What is David Bach’s process for automating wealth-building? The Automatic Millionaire provides a simple but powerful action plan for you to quickly automate your finances, build your wealth, and achieve financial freedom. David Bach argues that, with just a few dollars a day, you can immediately benefit from this book’s advice and start growing your finances. The following The Automatic Millionaire review will cover the book’s context, the author’s background, and critical reception.

How to Start Contributing to Charity

Do you want to start contributing to charities? What charity causes do you want to support? While it certainly feels good to spend your wealth on new gadgets and luxuries, the real value of money comes from how you use it to help others. Consider donating a portion of your income to a cause you care about. Not only will you feel good about yourself, but you’ll also actually feel wealthier and your pursuit of money will feel more meaningful. Let’s explore how you can share your good fortune with others and contribute to a better world.

The Diffusion of Innovation Model (aka TALC) Explained

What is the Diffusion of Innovation (aka TALC) model? How many categories of customers are there in the TALC framework? The Diffusion of Innovation model (also known as the Technology Adoption Life Cycle) was developed by Beal and Bohlen, two agricultural extension agents working for Iowa State College in the 1950s. They developed the model based on studies of when farmers started using new agricultural innovations, such as fertilizer and hybrid seed corn. Others soon generalized the model to technological innovations outside of agriculture. In this article, we’ll take a look at how the Diffusion of Innovation Model explains the

How Your Money Mindset Defines Your Level of Wealth

How would you describe your mindset about money? Do you often mismanage your money? More generally, what role does mindset play in financial success? No matter how hard you work to accumulate money, or how many financial books you read or seminars that you attend, your finances cannot improve unless you improve your mindset. This is because your mindset will always find ways to sabotage the way you handle your money if the amount rises above your financial setpoint. In this article, you’ll learn how your money mindset is an accumulation of thoughts and beliefs that you picked up throughout

The 3 Types of Free Business Models

What is a free business model? How do companies finance the provision of their product/service for free? A free business model is where one or more customer groups receive value at no cost (e.g. a software company offering a limited suite of features for free). Free users are always financed by another part of the business model or by another customer segment. In this article, we’ll look at the different types of free business models, and how they generate revenue.

What Is the Open Business Model?

What is the open business model? How do companies with open business models create value for their customers? An open business model is where a business creates value through collaboration with external partners. There are two main ways to do that: 1) integrate their internal resources with the partner, or 2) supply their resources for a fee. We’ll break down both of these principles below.

How to Create Customer Profiles for Your Business

What is a customer profile? What characteristics does a target customer profile typically include? A “customer profile” is simply a description of an archetypical target customer. A customer profile should include characteristics like age, job title, industry, gender, race, and interests—especially as their interests relate to your product. Here are some things to consider as you create customer profiles for your business.

How to Choose the Right Mortgage Plan

Racial Predatory Mortgage Lending and The 2008 Crisis

Are you considering taking out a mortgage? What are some things you should take into account when choosing your mortgage repayment plan? Shopping for mortgage plans and trying to get your head around the legal terms may not be your idea of fun, but it’s essential to hunting down those bargains. To get the best deal, you must do your due diligence and research mortgage providers to compare interest rates and figure out how much you can afford to spend on a home. In this article, we’ll take a look at some things you should take into account when choosing