100 Best Cognitive Psychology Books of All Time

Barack Obama

Former USA President

A few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2012. [source]

Marc Andreessen

Co-Founder/Andreessen Horowitz

Captivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? [source]

Tony Robbins

Life Coach

Another book that I’ve read dozens of times. It taught me that if you change the meaning, you change everything. Meaning equals emotion, and emotion equals life. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Dustin Moskovitz recommended this book on Twitter. [source]

Jimmy Fallon

TV Host

I read it while spending ten days in the ICU of Bellevue hospital trying to reattach my finger from a ring avulsion accident in my kitchen. It talks about the meaning of life, and I believe you come out a better person from reading it. [source]

Charles T. Munger

Vice Chairman/Berkshire Hathaway

Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist. [source]

Dan Ariely

Author

It covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. [source]

Max Levchin

Co-founder/PayPal, CEO/Affirm, Investor

Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?" [source]

Max Levchin

Co-founder/PayPal, CEO/Affirm, Investor

Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?" [source]

Andra Zaharia

'While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read … Predictably Irrational. [source]

Chris Goward

Here are some of the books that have been very impactful for me, or taught me a new way of thinking: … Predictably Irrational. [source]

Mike Shinoda

I know most of the guys in the band read this book. [source]

Marillyn Hewson

CEO/Lockheed Martin

CEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. [source]

Antonio Eram

When asked to name some books that had a big impact on him, Antonio mentioned Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. [source]

Bill Gates

CEO/Microsoft

One of the reasons I loved Mindset is because it’s solutions-oriented. In the book’s final chapter, Dweck describes the workshop she and her colleagues have developed to shift students from a fixed to a growth mindset. These workshops demonstrate that ‘just learning about the growth mindset can cause a big shift in the way people think about themselves and their lives. [source]

Tony Robbins

Life Coach

Tony Robbins recommended this book on the podcast "The Tim Ferriss Show". [source]

Angela Duckworth

Author

Without exaggeration, I’ve never met a CEO who didn’t have Mindset on their bookshelf. It resonates with people who have become successful because the belief that your abilities can grow is foundational to their achievements. [source]

Dan Ariely

Author

Nudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it describes, in detail, small interventions. It’s basically a book about cheap persuasion. [source]

Eric Ries

Founder/Long-Term Stock Exchange

A pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. [source]

Ryan Holiday

Author

This might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of thinking and how it is changing politics, government and business. My favorite example is about the bumblebee that they started putting on urinals–which drastically reduced the amount of spray and spillage because it changed where men aimed when they peed. It’s not exactly the coolest strategy but it solved a problem. So we can learn from it. [source]

Julia Galef

Has some good advice on how to improve your ability to make accurate predictions. [source]

Sheil Kapadia

Read the book Superforecasting, had a great conversation with @bcmassey and came up with seven ideas for how NFL teams can try to find small edges during the draft process. Would love to hear feedback on this one. https://t.co/PdN1fKCagl [source]

Austin Kleon

While re-reading Mihaly Csikszentmihalyi’s wonderful book Flow: The Psychology of Optimal Experience, I came across this passage on working crossword puzzles. I think he could just as well be talking about making blackout poems: "There is much to be said in favor of this popular pastime, which in its best form resembles the ancient riddle contests. It is inexpensive and portable, its challenges can be finely graduated so that both novices and experts can enjoy it, and its solution produces a sense of pleasing order that gives one a satisfying feeling of accomplishment. It provides opportunities to experience a mild state of flow to many people who are stranded in airport lounges, who travel on commuter trains, or who are simply whiling away Sunday mornings." [source]

Tom Chatfield

The notion of flow is the idea that there is a state that is characterised by complete immersion in an activity, by a constant response to stimuli, and a perfect match between your ability and the challenge in front of you. [source]

Grey Baker

I mainly read to decompress and change my state of mind, so it’s hard to point to an insight I read that helped me. Reading fiction has pulled me out of a bad mood more times than I can count, though, and always reenergises me to attack problems that had stumped me again. That said, I read and loved Norman Norman’s “The Design of Everyday Things”, and it’s helped me think through design problems ever since. [source]

Julia Enthoven

For people interested in designing or building software products: The Design of Everyday Things by Don Norman and The Lean Product Playbook by Dan Olsen. Both books have informed my product sense and helped me make decisions about great UX. [source]

Kaci Lambe

These three books are about how people actually use design in their lives. They helped me understand this very basic idea: There are no dumb users, only bad designers. Take the time to create based on how your design will be interacted with. Test it. Iterate. That's how you become a good designer. [source]

Bill Gates

CEO/Microsoft

Explains how neglecting sleep undercuts your creativity, problem solving, decision-making, learning, memory, heart health, brain health, mental health, emotional well-being, immune system, and even your life span. [source]

Brad Feld

Co-Founder/Foundry Group

Several friends, who know I both love to sleep and am intrigued with how sleep works, recommended that I read Why We Sleep: Unlocking the Power of Sleep and Dreams. It was excellent. While my self-assessment of my sleep habits are very positive, I learned a few things. More importantly, I now have a much better understanding of the “Why” surrounding sleep, especially around sleep’s importance to a healthy and long life. [source]

Alexis Ohanian Sr.

Agree! Best book I've read this year. Wasted so many hours just proving to myself I'd be the last one up working at @reddit and for what??? Stupid. Diminishing marginal returns after enough hours without sleep. https://t.co/cT7fDNBF3A [source]

Jonathan Haidt

He’s one of the funniest people, certainly in psychology – he’s just endlessly witty, and reading it is like strapping yourself into a roller coaster. [source]

Chelsea Frank

I read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. [source]

Derek Sivers

My recommendation is to do little tests. Try a few months of living the life you think you want, but leave yourself an exit plan, being open to the big chance that you might not like it after actually trying it... The best book about this subject is Stumbling on Happiness by Daniel Gilbert. His recommendation is to talk to a few people wo are currently where you think you want to be and ask them for the pros and cons. Then trust their opinion since they're right in it, not just remembering or imagining. [source]

Benjamin Spall

Question: What five books would you recommend to youngsters interested in your professional path? … Grit by Angela Duckworth [source]

Bogdan Lucaciu

Grit: The Power of Passion and Perseverance - it was frustrating to read: “Where was this book 20 years ago!?” [source]

Stephen Lew

When asked what books he would recommend to youngsters interested in his professional path, Stephen mentioned Grit. [source]

Bill Gates

CEO/Microsoft

Pinker is at his best when he analyzes historic trends and uses data to put the past into context. I was already familiar with a lot of the information he shares—especially about health and energy—but he understands each subject so deeply that he’s able to articulate his case in a way that feels fresh and new. I love how he’s willing to dive deep into primary data sources and pull out unexpected signs of progress. I tend to point to things like dramatic reductions in poverty and childhood deaths, because I think they’re such a good measure of how we’re doing as a society. Pinker covers those areas, but he also looks at more obscure topics. Here are five of my favorite facts from the book that show how the world is improving: 1. You’re 37 times less likely to be killed by a bolt of lightning than you were at the turn of the century—and that’s not because there are fewer thunderstorms today. It’s because we have better weather prediction capabilities, improved safety education, and more people living in cities. 2. Time spent doing laundry fell from 11.5 hours a week in 1920 to an hour and a half in 2014. This might sound trivial in the grand scheme of progress. But the rise of the washing machine has improved quality of life by freeing up time for people—mostly women—to enjoy other pursuits. That time represents nearly half a day every week that could be used for everything from binge-watching Ozark or reading a book to starting a new business. 3. You’re way less likely to die on the job. Every year, 5,000 people die from occupational accidents in the U.S. But in 1929—when our population was less than two-fifths the size it is today—20,000 people died on the job. People back then viewed deadly workplace accidents as part of the cost of doing business. Today, we know better, and we’ve engineered ways to build things without putting nearly as many lives at risk. 4. The global average IQ score is rising by about 3 IQ points every decade. Kids’ brains are developing more fully thanks to improved nutrition and a cleaner environment. Pinker also credits more analytical thinking in and out of the classroom. Think about how many symbols you interpret every time you check your phone’s home screen or look at a subway map. Our world today encourages abstract thought from a young age, and it’s making us smarter. 5. War is illegal. This idea seems obvious. But before the creation of the United Nations in 1945, no institution had the power to stop countries from going to war with each other. Although there have been some exceptions, the threat of international sanctions and intervention has proven to be an effective deterrent to wars between nations. [source]

Sam Harris

Sam Harris picked this book as the first book in his Book Club. [source]

Yuval Noah Harari

Historian

There is of course much to argue about, but that’s what makes this book so interesting.

Naval Ravikant

CEO & Co-Founder/AngelList

I also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. … I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books on it, the reality is you’re never going to learn how to break bad habits until you just break them. [source]

Blake Irving

CEO/GoDaddy

You know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. [source]

Alden Mills

More recent books that have had a significant impact on me are The Power of Habit and The Diamond Cutter. Both represent different forces for me – the former helps me tactically with making incremental improvements in my life. [source]

Bill Gates

CEO/Microsoft

Of the five books I finished over vacation, the one that impressed me the most – and that is probably of broadest interest – is Moonwalking with Einstein: The Art and Science of Remembering Everything, by science writer Joshua Foer. This is an absolutely phenomenal book that looks at memory and techniques for dramatically improving memory. Foer actually mastered these techniques, which led him to the finals of the U.S. Memory Championship. His book gives fascinating insights into how the mind works. [source]

Chelsea Handler

It has changed my life and made me embarrass myself much less when meeting someone twice. [source]

Deborah Blum

This book focuses not so much on the scientists but more on the consequence and meaning of memory for the rest of us. Within the framework of a memory championship, Foer looks at this almost obsessive interest in learning, how to remember everything. He asks the really interesting philosophical question, which is, are we defined by what we remember? [source]

Deepak Chopra

Founder/The Chopra Foundation

In the book The Untethered Soul, Michael A. Singer takes you step-by-step through the process of Gyana, the yoga of the Intellect, to the Source. Moreover, he does it with elegant simplicity. Read this book carefully, and you will get more than a glimpse of eternity. [source]

James Altucher

Founder/StockPickr

Michael moved to an empty patch of forest, set up his trailer, and started to meditate in the early 70s. He surrendered to whatever happened in his life. Well...what ended up happening is that he created a multi-billion dollar company. His book is about the spiritual beauty of surrender. And how that can go hand in hand with financial success. I was so astonished by the book that I contacted him and flew down to Florida and stayed several days in his “compound” and interviewed him about his success. I re-read the book at least once every few months. [source]

Ray Kurzweil

Investor & Author

East is East and West is West, but Michael A. Singer bridges these two great traditions in a radiant treatise on how to succeed in life from our spiritual quest to our everyday tribulations. Freud said that life was composed of love and work. With great eloquence, wit, and compelling logic, Singer’s brilliant book completes this thought by showing them to be two poles of the same selfless devotion. [source]

Robert Cialdini

Author

Dobelli examines our most common decision-making failings with engaging eloquence and describes how to counter them with instructive good sense. [source]

Nigel Warburton

This is an unpretentious book. Dobelli doesn’t claim to be an original thinker himself. He’s a summariser of other people’s thoughts. What he’s done is brought lots of different things together in one place. Each of the 99 entries is pretty short, and it’s the kind of book to dip into. [source]

James Altucher

Founder/StockPickr

And throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses Antifragility throughout history, up to our current economic situation, and even in our personal situations. [source]

Anant Jain

The five-book series, "Incerto", by Nassim Nicholas Taleb has had a profound impact on how I think about the world. There’s some overlap across the books — but you'll likely find the repetition helpful in retaining the content better. [source]

Art De Vany

I used this book is a class I taught on the economics of uncertainty. [source]

Cal Newport

Author

I recently read an advance copy of James Clear’s new book, Atomic Habits. His thesis is that small but carefully selected habits can, over time, create massively positive results — not just in terms of what you accomplish, but also in terms of the type of person you become. James’s exposition rings true with what’ve I learned hanging around interesting people and high achievers. I recommend you give this book a closer look. [source]

Mark Manson

Founder/MarkManson.net

A lot of people email me asking about habits - how to form good ones, how to break bad ones, how to stop doing the dumb shit we always do. I've got a friend named James Clear. He's an accomplished author and business owner and is kind of a "habit guru." He's probably forgotten more habits research than I've ever brought myself to look at. He just launched his first book. It's called Atomic Habits and it's probably the most practical and complete guide I've ever seen about habit formation and habit change. Do check it out. And then email him and tell him that I have luscious and beautiful hair and he doesn't. Then stick out your tongue and go, "Nyah, nyanya, nyah, nyah." [source]

Noah Kagan

Founder/Sumo

James launched his book today, Atomic Habits. I’ve read it and recommend it. [source]

A.J. Jacobs

All about trying to figure out the gap between the red and blue states – Republican and Democrat – and it’s really interesting. [source]

Akin Oyebode

@eggheader @OnemuVictor1 @JonHaidt Abeg order two. I read Righteous Mind which he also wrote, and that was a very fascinating book. [source]

Andrew M. Mwenda

The best work on this is a book by Jonathan Haidt “The Righteous Mind: Why good People are Divided by Religion and Politics.” He argues that human beings have deeply entrenched moral intuitions which guide their assessment of reality. Facts matter very little if at all. [source]

Chelsea Frank

I read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. [source]

David Brooks

He argues that most of our moral decisions are that kind of an instant reaction. It’s like aesthetics: when we see a scene we know instantly if it’s beautiful or not. [source]

Emrys Westacott

Haidt has a formula for happiness: Genetics + conditions + choices. This is a formula for a realistic approach to trying to achieve the good life. [source]

Tony Robbins

Life Coach

I’ve read this book more than a dozen times and often give it as a gift. [source]

Shay Carl

One of my favorite books. I think that we so undervalue the power of thought. [source]

Doug McMillon

CEO/Walmart

Here are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly. [source]

David Heinemeier Hansson

Michael Lewis is just a great storyteller, and tell a story in this he does. It’s about two Israeli psychologists, their collaboration on the irrationality of the human mind, and the milestones they set with concepts like loss-aversion, endowment effect, and other common quirks that the assumption of rationality doesn’t account for. It’s a bit long-winded, but if you like Lewis’ style, you probably won’t mind it. The scientific recaps could have happened in a book 1/10th the length, but then you’d miss out on the character portrayals of these two fascinating scientists. [source]

Francisco Perez Mackenna

This summer, Mackenna is learning more about the birth of behavioral economics, the psychology of white collar crime, and the restoration of American cities as locations of economic growth. [source]

Sam Harris

I highly recommend. It really is the most accessible discussion of brain science you will find. [source]

Vinod Khosla

Co-Founder/Sun Microsystem

Among the best insights into our brain and behavior. A top of the charts for me for this year, along with Scale. [source]

Bryan Johnson

Bryan Johnson recommended this book on Twitter. [source]

Bradley Voytek

I can’t imagine one day waking up and not knowing who my wife is, or seeing my wife and thinking that she was replaced by some sort of clone or robot. But that could happen to any of us. [source]

Suzanne O'Sullivan

I didn’t choose neurology because of it but the way Oliver Sacks writes about neurology is very compelling. [source]

Tanya Byron

This is a seminal book that anyone who wants to work in mental health should read. It is a charming and gentle and also an honest exposé of what can happen to us when our mental health is compromised for whatever reason. [source]

Lane Greene

There are two achievements in this book. One is to smuggle Linguistics 101 into a popular book, which is just fantastic. The other is his own argument about the nature of language, and the title says it all. [source]

Simon Baron-Cohen

It’s a really wonderful example of what you can do: take research into something as fundamental to human nature as language and make it accessible to a wide audience. [source]

Carol Dweck

For me it was exciting to read this book because while my research shows a growth mindset is really good for you, this book shows that a growth mindset also has a strong basis in modern neuroscience. It illustrates, though fascinating case histories and descriptions of recent research, the amazing power of the brain to change and even to reorganise itself with practice and experience. [source]

Bogdana Butnar

I don't have favourite books. I equate a favourite something with wanting to do it over and over again and I've never wanted to read a book too many times. I have favourite authors and I have books that changed me in significant ways because they moved me or taught me something or changed my view of the world. So, here's some of those books... [source]

Naveen Jain

I think the book that I really, really enjoy was, "The Brain That Changes Itself." It's all about neuroplasticity, you'd really love that book. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2012. [source]

James Altucher

Founder/StockPickr

Discusses how to keep your brain healthy. [source]

Dmitry Dragilev

There’s a book called Brain Rules, also a great book, by John Medina, sort of like how your brain works. [source]

Africa Mentor

6 fine summer reads | London Business School London Business School Review A good book is the best travel companion – wherever you are. By the pool or on your commute, be transported with these titles chos... https://t.co/Wo9NYOrwqG via @theafricamentor #entrepreneur #africabiz [source]

Tudor Mihailescu

First thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and Dan Health like Switch and Made to Stick [source]

Peter Attia

Founder/Attia Medical

A book about cognitive dissonance that looks at common weaknesses and biases in human thinking. Peter wants to ensure he goes through life without being too sure of himeself, and this book helps him to recalibrate. [source]

Ryan Holiday

Author

Cognitive Dissonance is one of the most powerful and delusionary forces in the world. [source]

David Kramaley

When asked what books he would recommend to youngsters interested in his professional path, David mentioned Mistakes Were Made (But Not by Me). [source]

Cristian-Dragos Baciu

So for business related books, the one that I think had the most impact for me was Decisive: How to make better choices in life and work, by Chip & Dan Heath. … The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind. [source]

Julia Galef

Explains four of the biggest judgment errors … and gives tips for combating them. [source]

Sean Mallon

It looks at what hinders great decision making, and how to improve any decisions you make. Any entrepreneur knows how crucial their decisions in business are (and how devastating indecision can be). Decisive helps the reader to understand how good decisions are made, what key elements to look for, and how to make your choices better and quicker. [source]

Doug McMillon

CEO/Walmart

Here are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly. [source]

Chris Oliver

This is a great book talking about how you can use computer science to help you make decisions in life. How do you know when to make a decision on the perfect house? Car? etc? It helps you apply algorithms to making those decisions optimally without getting lost. [source]

Emi Gal

When asked what books he would recommend to young people interested in his career path, mentioned Algorithms to Live By. [source]

Andra Zaharia

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read … The Shallows. [source]

Juliette Aristides

Nicholas Carr talks at length about what is gained and lost by technological progress. Reading and writing enlarged people’s sympathetic response and enriched their lives even when the book was put aside. One could say the same thing about drawing. [source]

Seth Godin

Author, Marketer, Entrepreneur

At a conference I recently attended, David talked about his work. It's all anyone discussed for the next two days. This book will help you understand the meat/electricity/chemicals you're carrying around inside your head better than you ever have before. [source]

Louis Grenier

“Incognito: The Secret Lives of the Brain” and “Predictably Irrational” are 2 very good books on psychology that I think you should read. [source]

Bill Gross

Founder/Idealab

"I believe in the discipline of mastering the best of what other people have figured out.." great Charlie Munger quote to open the awesome new book on thinking concepts by Shane Parrish of Farnam Street https://t.co/wivKj3mLmb [source]

Matt Mullenweg

Founder & CEO/Automattic

I'm really glad this exists in the world and I can see that I will be recommending it often. [source]

Preston Pysh

I’m super pumped to listen to @farnamstreet new audio book: The Great Mental Models! Congrats on the new book Shane. @stig_brodersen [source]

Brian Armstrong

Co-founder & CEO/Coinbase

Internalizing these mental models will help you understand the world around you. Once you can spot them, you can change your own behavior to avoid common traps, adjust how you interact with people to get better results, and maybe even articulate new mental models of the world that have yet to be discovered. [source]

Annie Duke

An invaluable resource for making sense of the world, making good decisions, and placing smart bets. A fast-paced and fun read jam-packed with useful information on every page. I wish I’d had this book ages ago! [source]

Gabriel Weinberg

Super Thinking is meant to be a comprehensive collection of mental models needed for good personal and professional decision making, most of which are not effectively taught in schools. I believe if you can master these 300 concepts — yes, it is a lot, but they are very interrelated — you will completely level up your thinking. It’s the book I wish someone had given me earlier in my career, but it is good for anyone. As the anonymous saying goes, “The best time to plant a tree is twenty years ago. The second best time is now.” It comes out 6/18 and you can pre-order it now and find out more info (including the full list of models). They are grouped into nine narrative chapters, each with its own theme (e.g. time management, people management, unintended consequences, etc.) so it is easy to digest and refer back to. [source]

Steve Jurvetson

Steve Jurvetson recommended this book on the podcast "The Tim Ferriss Show". [source]

Seth Godin

Author, Marketer, Entrepreneur

In the last week, I discovered that at least two of my smart friends hadn't read Godel, Escher, Bach. They have now. You should too. [source]

Cory Zue

More recently books like Godel, Escher, Bach and Sapiens have influenced my thinking a lot. [source]

Adam Robinson

This study should be taught at every business school in the country. [source]

Adam Robinson

This study should be taught at every business school in the country. [source]

Jonah Lehrer

This is one of the most influential books in modern economics. [source]

Andra Zaharia

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read … Lateral Thinking. [source]

Faisal Amin

I believe reading is a habit that must be inculcated irrespective of the career paths. Below mentioned are a few of my favourites that can hopefully bring wisdom to aspiring entrepreneurs. Lateral thinking by Edward de Bono 7 habits of highly effective people by Stephen R. Covey The lean startup by Eric Ries Rich Dad Poor Dad by Robert Kiyosaki Freakonomics by Stephen J. Dubner and Steven Levitt [source]

Tudor Mihailescu

Beyond communication, CFO needs to learn to influence effectively, get people to contribute so that they buy in. Again, this is a vast space, some of my personal favourites being Who Moved My Cheese (Johnson), Lateral Thinking (de Bono), The Art of Asking (Palmer). [source]

Adam Robinson

One of five books (this one perhaps most of all) that confirm there is far, far more in our unconscious mind than is dreamt of in our philosophy. [source]

Adam Robinson

One of five books (this one perhaps most of all) that confirm there is far, far more in our unconscious mind than is dreamt of in our philosophy. [source]

Susan Blackmore

Jaynes thinks we only started talking and thinking about consciousness and the problem of consciousness within historical times. [source]

David Brooks

Damasio worked with people who have suffered strokes and as a result are incapable of feeling emotion. And far from making good decisions, they make terrible decisions, and their lives fall apart. [source]

Paul Thagard

This book understood emotion in terms of what the brain does – not as a kind of abstract computational process but very much tied in with the particular brain processes. [source]

David Heinemeier Hansson

The Gift of Fear by Gavin de Becker shares a bunch of anecdotes from violent attacks, how the victims often knew per instinct that something wasn’t right, but suppressed that instinct for fear of seeming rude or silly or whatever. He also presents a bunch of analytical frameworks for evaluating threats, stalkers, and other menaces. But it’s not a dry textbook. Gavin had a violent upbringing and brings a lot of personal anecdotes and perspectives to bear as well. [source]

Nicholas C. Zakas

If I had a daughter, girlfriend, or wife, I’d highly recommend this book to them. https://t.co/rwuAY7cIXw Less useful for men unless you have reason to fear assassination, but an interesting read nonetheless. [source]

Dominic Steil

One of the books that had the biggest impact on . [source]

Melissa Mohr

This is about language more generally, but it has a great chapter on swearing. It’s a really good shorter summary, where he hits all the highlights about swearing and physiology in terms of how it works in the brain and the effects it has on your body. [source]

Auston Bunsen

I also really loved “The doors of perception” by Aldous Huxley. [source]

Dr. Andrew Weil

Came first in terms of my interests. [source]

Michelle Rodriguez

Aldous Huxley on Technodictators https://t.co/RDyX70lnZz via @YouTube ‘Doors of Perception’ is a great book entry level to hallucinogenics [source]

Robin Sharma

I think you’ll gain great value—and reading joy—from this book. Have an excellent Saturday. Love, Robin https://t.co/8e5D4Y2LLp [source]

Roxana Bitoleanu

One of the books recommends to young people interested in her career path. [source]

Fabrice Grinda

I have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. [source]

Rand Fishkin

Another excellent book from Ariely, with a lot of new research and a personal take that helps keep the text moving. [source]

Vinod Khosla

Co-Founder/Sun Microsystem

Fascinating though older book. [source]

Justin Boreta

Goes into the evolutionary thinking behind why music does what it does. [source]