100 Best Social Psychology Books of All Time

Barack Obama

Former USA President

A few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2012. [source]

Marc Andreessen

Co-Founder/Andreessen Horowitz

Captivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? [source]

Kevin Rose

Co-founder/Digg

Bunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. [source]

Seth Godin

Author, Marketer, Entrepreneur

Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. [source]

Andy Stern

I think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then having massive impact. The Tipping Point, to me, is really an appreciation that very small things can rearrange thinking in ways – like infectious diseases – that have huge implications. While we're always searching for the big policy changes – and we think we have to do that in very traditional ways of building coalitions against constituencies, movements and the media – sometimes it's the little things that actually tip the situation. Like the story of a person and their unique set of circumstances that really captures an issue about health care or housing. So it's trying to remember, while you're thinking about the grand and the glorious, that thinking about the small things can equally bring about change. [source]

Charles T. Munger

Vice Chairman/Berkshire Hathaway

Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist. [source]

Dan Ariely

Author

It covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. [source]

Max Levchin

Co-founder/PayPal, CEO/Affirm, Investor

Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?" [source]

Dave Ramsey

Author

Dave Ramsey recommended this book on his website. [source]

Daymond John

Founder/FUBU

I love all the Dale Carnegie books. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Seek to be understood. [source]

Simon Sinek

Author

Leaders needn’t be the loudest. Leadership is not about theater. It’s not about dominance. It is about putting the lives of others before any other priority. In Quiet, Cain affirms to a good many of us who are introverts by nature that we needn’t try to be extroverts if we want to lead. Simply being ourselves is more important — and more effective. [source]

Danielle Morrill

Co-founder/Mattermark

Anyway, maybe you’re like me and figuring this out for yourself. It’s a good book for introverts and for those who love them [source]

James Altucher

Founder/StockPickr

Probably half the world is introverts. Maybe more. It’s not an easy life to live. I sometimes have that feeling in a room full of people, “uh-oh. I just shut down. I can’t talk anymore and there’s a lock on my mouth and this crowd threw away the key.” Do you ever get that feeling? Please? I hope you do. Let’s try to lock eyes at the party. “Quiet” shows the reader how to unlock the secret powers that probably half the world needs to unlock. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2011. [source]

James Altucher

Founder/StockPickr

Gladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something. But his stories are so great as he explains these deep concepts. How did the Beatles become the best? Why are professional hockey players born in January, February and March? And so on. [source]

Alex Circei

Question: What five books would you recommend to young people interested in your career path & why? Answer: Screw It, Let's Do It: Lessons In Life by Richard Branson Outliers: The Story of Success by Malcolm Gladwell Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki [source]

Mike Shinoda

I know most of the guys in the band read this book. [source]

Marillyn Hewson

CEO/Lockheed Martin

CEO Marilyn Hewson recommends this book because it helped her to trust her instincts in business. [source]

Antonio Eram

When asked to name some books that had a big impact on him, Antonio mentioned Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. [source]

Max Levchin

Co-founder/PayPal, CEO/Affirm, Investor

Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?" [source]

Andra Zaharia

'While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read … Predictably Irrational. [source]

Chris Goward

Here are some of the books that have been very impactful for me, or taught me a new way of thinking: … Predictably Irrational. [source]

Tony Robbins

Life Coach

Another book that I’ve read dozens of times. It taught me that if you change the meaning, you change everything. Meaning equals emotion, and emotion equals life. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Dustin Moskovitz recommended this book on Twitter. [source]

Jimmy Fallon

TV Host

I read it while spending ten days in the ICU of Bellevue hospital trying to reattach my finger from a ring avulsion accident in my kitchen. It talks about the meaning of life, and I believe you come out a better person from reading it. [source]

Charlamagne Tha God

Radio Presenter/The Breakfast Club

These are the books I recommend people to listen to on @applebooks. [source]

Marvin Liao

Partner/500 Startups

My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make sense of life and Science fiction to picture what the future could be like (not always utopian). [source]

Ryan Holiday

Author

There is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek power ourselves that we might be free enough and influential enough to accomplish our goals—so we must understand where power comes from, how it works and how to get it. But pure power is meaningless. It must be joined to mastery and purpose. So read his book Mastery so that you can figure your life’s task and how to dedicate yourself to it. [source]

Naval Ravikant

CEO & Co-Founder/AngelList

I also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. … I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books on it, the reality is you’re never going to learn how to break bad habits until you just break them. [source]

Blake Irving

CEO/GoDaddy

You know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. [source]

Alden Mills

More recent books that have had a significant impact on me are The Power of Habit and The Diamond Cutter. Both represent different forces for me – the former helps me tactically with making incremental improvements in my life. [source]

A.J. Jacobs

All about trying to figure out the gap between the red and blue states – Republican and Democrat – and it’s really interesting. [source]

Akin Oyebode

@eggheader @OnemuVictor1 @JonHaidt Abeg order two. I read Righteous Mind which he also wrote, and that was a very fascinating book. [source]

Andrew M. Mwenda

The best work on this is a book by Jonathan Haidt “The Righteous Mind: Why good People are Divided by Religion and Politics.” He argues that human beings have deeply entrenched moral intuitions which guide their assessment of reality. Facts matter very little if at all. [source]

Arvind Narayanan

@conorgil My all-time favorite example of research communication is The Selfish Gene. Astonishingly effective at explaining deep research ideas/findings to a lay reader. A book with great advice: https://t.co/QD1sM2o0z6 (It isn't specific to research but still super valuable.) [source]

Bill Liao

The Book "Made to Stick" combined with "The Poetics" by Aristotle really helped me to see the power of telling great stories with surprises in them and every time I meet a start-up I can always make a contribution to their pitch. [source]

Cristian-Dragos Baciu

I highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind [source]

Dan Ariely

Author

Nudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it describes, in detail, small interventions. It’s basically a book about cheap persuasion. [source]

Eric Ries

Founder/Long-Term Stock Exchange

A pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. [source]

Ryan Holiday

Author

This might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of thinking and how it is changing politics, government and business. My favorite example is about the bumblebee that they started putting on urinals–which drastically reduced the amount of spray and spillage because it changed where men aimed when they peed. It’s not exactly the coolest strategy but it solved a problem. So we can learn from it. [source]

Cat Williams-Treloar

The books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". [source]

Catalina Penciu

Business-wise, my goal for this year is to improve my collection and my mindset, but my favorite so far has been David and Goliath by Malcolm Gladwell. [source]

Robert Katai

Buy Malcolm Gladwell’s book “David and Goliath” and read the interesting stories about how the Davids of that moments have defeated the Goliaths. [source]

Tobi Lütke

Founder & CEO/Shopify

Tobi Lütke recommended this book in an interview in "The Globe and Mail." [source]

Bogdan Lucaciu

Spoiler: it’s autonomy, mastery, and purpose. [source]

David Brudo

One of the books that had an impact on . [source]

Bill Gates

CEO/Microsoft

One of the reasons I loved Mindset is because it’s solutions-oriented. In the book’s final chapter, Dweck describes the workshop she and her colleagues have developed to shift students from a fixed to a growth mindset. These workshops demonstrate that ‘just learning about the growth mindset can cause a big shift in the way people think about themselves and their lives. [source]

Tony Robbins

Life Coach

Tony Robbins recommended this book on the podcast "The Tim Ferriss Show". [source]

Angela Duckworth

Author

Without exaggeration, I’ve never met a CEO who didn’t have Mindset on their bookshelf. It resonates with people who have become successful because the belief that your abilities can grow is foundational to their achievements. [source]

Malcolm Gladwell

Writer & Journalist

I don’t need to say much here. This book invented an entire genre. Economics was never supposed to be this entertaining. [source]

Daymond John

Founder/FUBU

I love newer books like this book. [source]

James Altucher

Founder/StockPickr

James Altucher recommended this book on the podcast "The Tim Ferriss Show". [source]

Cal Newport

Author

I recently read an advance copy of James Clear’s new book, Atomic Habits. His thesis is that small but carefully selected habits can, over time, create massively positive results — not just in terms of what you accomplish, but also in terms of the type of person you become. James’s exposition rings true with what’ve I learned hanging around interesting people and high achievers. I recommend you give this book a closer look. [source]

Mark Manson

Founder/MarkManson.net

A lot of people email me asking about habits - how to form good ones, how to break bad ones, how to stop doing the dumb shit we always do. I've got a friend named James Clear. He's an accomplished author and business owner and is kind of a "habit guru." He's probably forgotten more habits research than I've ever brought myself to look at. He just launched his first book. It's called Atomic Habits and it's probably the most practical and complete guide I've ever seen about habit formation and habit change. Do check it out. And then email him and tell him that I have luscious and beautiful hair and he doesn't. Then stick out your tongue and go, "Nyah, nyanya, nyah, nyah." [source]

Noah Kagan

Founder/Sumo

James launched his book today, Atomic Habits. I’ve read it and recommend it. [source]

Africa Mentor

6 fine summer reads | London Business School London Business School Review A good book is the best travel companion – wherever you are. By the pool or on your commute, be transported with these titles chos... https://t.co/Wo9NYOrwqG via @theafricamentor #entrepreneur #africabiz [source]

Tudor Mihailescu

First thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and Dan Health like Switch and Made to Stick [source]

Ryan Holiday

Author

I'll put here what I emailed Malcolm when I finished the book: "Just finished your new book in one sitting yesterday. So good. You are at the height of your powers and remain an inspiration to all of us trying to master an un-masterable profession." It's a little less practical or self-improvement oriented than his previous books, but far more thought provoking. [source]

Nilofer Merchant

An interesting analysis/ essay re Gladwell’s latest book —> https://t.co/5Ey1maNRyI [source]

Ryan Holiday

Author

I loved Mark Manson’s The Subtle Art of Not Giving A Fuck. There’s a reason this book is blowing up. It’s that good. [source]

Alex Blackwell

@whitbywonder Great book [source]

Aunty Ada

Finally done! Amazing book, I recommend😊 https://t.co/IDTawuWn8f [source]

Benjamin Spall

Question: What five books would you recommend to youngsters interested in your professional path? … Grit by Angela Duckworth [source]

Bogdan Lucaciu

Grit: The Power of Passion and Perseverance - it was frustrating to read: “Where was this book 20 years ago!?” [source]

Stephen Lew

When asked what books he would recommend to youngsters interested in his professional path, Stephen mentioned Grit. [source]

Bill Gates

CEO/Microsoft

Fascinating.... Lays a foundation for understanding human history. [source]

Daniel Ek

A brilliant Pulitzer Prize-winning book about how the modern world was formed, analyzing how societies developed differently on different continents. [source]

Simon Sinek

Author

I’m a fan of books that challenge our assumptions, and Diamond offers us a new and remarkably simple way of looking at our world. Learning to challenge existing assumptions is core to effective leadership for it trains us to keep an open mind. [source]

Chelsea Frank

I read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. [source]

David Brooks

He argues that most of our moral decisions are that kind of an instant reaction. It’s like aesthetics: when we see a scene we know instantly if it’s beautiful or not. [source]

Emrys Westacott

Haidt has a formula for happiness: Genetics + conditions + choices. This is a formula for a realistic approach to trying to achieve the good life. [source]

Peter Attia

Founder/Attia Medical

A book about cognitive dissonance that looks at common weaknesses and biases in human thinking. Peter wants to ensure he goes through life without being too sure of himeself, and this book helps him to recalibrate. [source]

Ryan Holiday

Author

Cognitive Dissonance is one of the most powerful and delusionary forces in the world. [source]

David Kramaley

When asked what books he would recommend to youngsters interested in his professional path, David mentioned Mistakes Were Made (But Not by Me). [source]

Jonathan Haidt

He’s one of the funniest people, certainly in psychology – he’s just endlessly witty, and reading it is like strapping yourself into a roller coaster. [source]

Chelsea Frank

I read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. [source]

Derek Sivers

My recommendation is to do little tests. Try a few months of living the life you think you want, but leave yourself an exit plan, being open to the big chance that you might not like it after actually trying it... The best book about this subject is Stumbling on Happiness by Daniel Gilbert. His recommendation is to talk to a few people wo are currently where you think you want to be and ask them for the pros and cons. Then trust their opinion since they're right in it, not just remembering or imagining. [source]

Barack Obama

Former USA President

Fact or fiction, the president knows that reading keeps the mind sharp. He also delved into these non-fiction reads. [source]

Bill Gates

CEO/Microsoft

Both Melinda and I read this one, and it has sparked lots of great conversations at our dinner table. Harari takes on a daunting challenge: to tell the entire history of the human race in just 400 pages. He also writes about our species today and how artificial intelligence, genetic engineering, and other technologies will change us in the future. Although I found things to disagree with—especially Harari’s claim that humans were better off before we started farming—I would recommend Sapiens to anyone who’s interested in the history and future of our species. [source]

Reid Hoffman

CEO/LinkedIn

A grand theory of humanity. [source]

Richard Branson

Founder/Virgin Group

Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. [source]

Tony Robbins

Life Coach

The basis of this book is so important to anyone looking to increase their influence, profits or impact. People won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. When you start with the why, everything else falls into place. This book is so impactful, I consider it required reading. [source]

Tony Hsieh

CEO/Zappos.com

Over the years he’s recommended well over 20 business books — including his own, the 2010 bestseller Delivering Happiness and you can always find what he’s currently reading atop his cluttered desk. Start with Why is amogst those titles. [source]

Drew Houston

CEO/Dropbox

It’s nonfiction, but it spelled out something that I just didn’t know you could kind of break down in a logical way. And, suddenly, I had this understanding about the world that I didn’t have before. [source]

Magda Marcu

One of the most eye opening for me was “Emotional Intelligence: Why It Can Matter More Than IQ” as it offered a different perspective on leadership, and how empathy can make you a more successful leader. Every person has some degree of empathy and through this book you understand how to apply it more intently. [source]

Robert Kelsey

Yes, that’s the key revelation. But another key element, which was quite revelatory for me when I read it, is about the impact of fear on your brain. The impact of fear as a physiological response was well known when he wrote the book, but what was less well known was the idea of fear as a neurological response. He pointed to research showing what happens to the brain when fear is triggered, and it’s very damaging. There’s a part of the brain called the amygdala, which is part of the limbic system, and deals with emotions such as fear and distress. Its main purpose is to alert you to danger and it sends an emergency signal. All those physiological responses you have are basically the body’s response to that emergency signal. That’s what people experience when they experience fear, but it’s not just the fear of a dog barking at you or someone attacking you, it’s fear based on a fear conditioning. These are moments when something happens to you that induces fear or distress, and can include fear of failure or fear of being upset, and the same response occurs. [source]

Barack Obama

Former USA President

As 2018 draws to a close, I’m continuing a favorite tradition of mine and sharing my year-end lists. It gives me a moment to pause and reflect on the year through the books I found most thought-provoking, inspiring, or just plain loved. It also gives me a chance to highlight talented authors – some who are household names and others who you may not have heard of before. Here’s my best of 2018 list. [source]

Bill Gates

CEO/Microsoft

This was a breakthrough to me. The framework Hans enunciates is one that took me decades of working in global development to create for myself, and I could have never expressed it in such a clear way. I’m going to try to use this model moving forward. [source]

Aidan Connolly

I would suggest Hans Rosling’s Factfulness on the real world of statistics. [source]

Austin Kleon

While re-reading Mihaly Csikszentmihalyi’s wonderful book Flow: The Psychology of Optimal Experience, I came across this passage on working crossword puzzles. I think he could just as well be talking about making blackout poems: "There is much to be said in favor of this popular pastime, which in its best form resembles the ancient riddle contests. It is inexpensive and portable, its challenges can be finely graduated so that both novices and experts can enjoy it, and its solution produces a sense of pleasing order that gives one a satisfying feeling of accomplishment. It provides opportunities to experience a mild state of flow to many people who are stranded in airport lounges, who travel on commuter trains, or who are simply whiling away Sunday mornings." [source]

Tom Chatfield

The notion of flow is the idea that there is a state that is characterised by complete immersion in an activity, by a constant response to stimuli, and a perfect match between your ability and the challenge in front of you. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2012. [source]

James Altucher

Founder/StockPickr

Discusses how to keep your brain healthy. [source]

Dmitry Dragilev

There’s a book called Brain Rules, also a great book, by John Medina, sort of like how your brain works. [source]

Charles T. Munger

Vice Chairman/Berkshire Hathaway

recommends this book in the second edition of Poor Charlie’s Almanack. [source]

Matt Ridley

Turned evolutionary biology on its head and was written like a great detective story. [source]

Phil Libin

CEO/Evernote

Had a profound influence on me pretty early on. [source]

Andrew Medal

The world is #CONTAGIOUS ☢️☢️☢️ • • My dog and I love this book. I read to him when he wants to learn about marketing techniques. The last time I read this book was in 2013. If you want a read that dissects how and… https://t.co/6v0ckSnSQe [source]

Ee Ling Lim

Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they talk about it), Triggers (top of mind topics), Emotion (content that we care about, especially high arousal ones like anger, awe, excitement and humor), Public, Practical and Stories. [source]

Erik Cheong

Explains why certain products and ideas become popular while others fail. It reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. [source]

Sam Harris

I highly recommend. It really is the most accessible discussion of brain science you will find. [source]

Vinod Khosla

Co-Founder/Sun Microsystem

Among the best insights into our brain and behavior. A top of the charts for me for this year, along with Scale. [source]

Bryan Johnson

Bryan Johnson recommended this book on Twitter. [source]

Marc Andreessen

Co-Founder/Andreessen Horowitz

A bracing disassembly and reconstruction of a theory of individual progress in the modern world. Fascinating compare and contrast with The Courage To Be Disliked. [source]

James Altucher

Founder/StockPickr

Just look at the table of contents: Rule 1: Stand up straight with your shoulders back Rule 2: Treat yourself like someone you are responsible for helping Rule 3: Make friends with people who want the best for you Rule 4: Compare yourself to who you were yesterday, not to who someone else is today Rule 5: Do not let your children do anything that makes you dislike them Rule 6: Set your house in perfect order before you criticise the world Rule 7: Pursue what is meaningful (not what is expedient) Rule 8: Tell the truth – or, at least, don’t lie Rule 9: Assume the person you are listening to might know something you don’t Rule 10: Be precise in your speech Rule 11: Do not bother children when they are skateboarding Rule 12: Pet a cat when you encounter one on the street Read this book. [source]

Andrew Price

@stewheckenberg @jordanbpeterson Thanks mate. I almost wish the book was published under a different author so more people would give it a chance. It’s really one of the best “how to fix your life” books around. [source]

Elizabeth C. Mclaughlin

I've recommended the book White Fragility on here many times, and this interview is a great place to start. If you're a white person who believes you're not racist, please read this article. And then go read the book. https://t.co/S5plH3wS5m [source]

Marshall Kirkpatrick

@jhagel This is a great book btw! [source]

Todd Nesloney

@SarahSuggs13 I love that book, have spoken with the author, and did an entire staff book study. Again, had you even tried to see my work that I do, you'd have learned that. You seek to divide and that is it. Great lesson for our students. [source]

Bill Gates

CEO/Microsoft

On Bill Gates's reading list in 2012. [source]

Jeff Bezos

Founder/Amazon

From the book "The Everything Store: and the Age of Amazon" “The scholar argues that people are wired to see patterns in chaos while remaining blind to unpredictable events, with massive consequences. Experimentation and empiricism trumps the easy and obvious narrative,” Stone writes. [source]

James Altucher

Founder/StockPickr

And throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses Antifragility throughout history, up to our current economic situation, and even in our personal situations. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Dustin Moskovitz recommended this book on Twitter. [source]

Daniel Pink

Author

Emphasizes the importance of emotional intelligence without sacrificing deal-making power. From the pen of a former hostage negotiator—someone who couldn’t take no for an answer—which makes it fascinating reading. But it’s also eminently practical. In these pages, you will find the techniques for getting the deal you want. [source]

Adam Grant

This book blew my mind. It’s a riveting read, full of instantly actionable advice—not just for high-stakes negotiations, but also for handling everyday conflicts at work and at home. [source]

Bill Gates

CEO/Microsoft

I recommend this book to anyone who reads nonfiction. It is very well written and full of great insights. [source]

Fabrice Grinda

I have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. [source]

Keith Slotter

These two gentlemen wrote the first book several years ago and SuperFreakonomics just came out. The books are very interesting on crime theory. Their theories are controversial. For example, they link a decrease in crime to the legalisation of abortion. In a nutshell they say that abortion stopped a whole new generation of criminals from being born. And that is because they say abortion is most prominent among the lowest class people. That is, of course, not a politically correct statement to make, but when you go through their numbers and what they have done, sadly there rings a strong sound of truth in their argument. So, I would encourage anyone with an open mind to read these books and give it some thought. Read 4 The Cell by John Miller, Michael Stone, and Chris Mitchell Read [source]

Richard Branson

Founder/Virgin Group

Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. [source]

Arianna Huffington

Founder/The Huffington Post

A fascinating, eye-opening read that will help you not just recognize your own unique gifts, but find the strength to challenge conventional wisdom to bring them to life. [source]

Tony Hsieh

CEO/Zappos.com

It's always interesting just to learn different perspectives, but to be careful of not trying to just say, 'Oh this book is the Bible, and we should copy that,' … Instead, I want us t0 take the parts that make sense for Zappos and try to incorporate them." [source]

Bill Gates

CEO/Microsoft

Pinker is at his best when he analyzes historic trends and uses data to put the past into context. I was already familiar with a lot of the information he shares—especially about health and energy—but he understands each subject so deeply that he’s able to articulate his case in a way that feels fresh and new. I love how he’s willing to dive deep into primary data sources and pull out unexpected signs of progress. I tend to point to things like dramatic reductions in poverty and childhood deaths, because I think they’re such a good measure of how we’re doing as a society. Pinker covers those areas, but he also looks at more obscure topics. Here are five of my favorite facts from the book that show how the world is improving: 1. You’re 37 times less likely to be killed by a bolt of lightning than you were at the turn of the century—and that’s not because there are fewer thunderstorms today. It’s because we have better weather prediction capabilities, improved safety education, and more people living in cities. 2. Time spent doing laundry fell from 11.5 hours a week in 1920 to an hour and a half in 2014. This might sound trivial in the grand scheme of progress. But the rise of the washing machine has improved quality of life by freeing up time for people—mostly women—to enjoy other pursuits. That time represents nearly half a day every week that could be used for everything from binge-watching Ozark or reading a book to starting a new business. 3. You’re way less likely to die on the job. Every year, 5,000 people die from occupational accidents in the U.S. But in 1929—when our population was less than two-fifths the size it is today—20,000 people died on the job. People back then viewed deadly workplace accidents as part of the cost of doing business. Today, we know better, and we’ve engineered ways to build things without putting nearly as many lives at risk. 4. The global average IQ score is rising by about 3 IQ points every decade. Kids’ brains are developing more fully thanks to improved nutrition and a cleaner environment. Pinker also credits more analytical thinking in and out of the classroom. Think about how many symbols you interpret every time you check your phone’s home screen or look at a subway map. Our world today encourages abstract thought from a young age, and it’s making us smarter. 5. War is illegal. This idea seems obvious. But before the creation of the United Nations in 1945, no institution had the power to stop countries from going to war with each other. Although there have been some exceptions, the threat of international sanctions and intervention has proven to be an effective deterrent to wars between nations. [source]

Sam Harris

Sam Harris picked this book as the first book in his Book Club. [source]

Yuval Noah Harari

Historian

There is of course much to argue about, but that’s what makes this book so interesting.

Bill Gates

CEO/Microsoft

The disadvantaged world of poor white Appalachia described in this terrific, heartbreaking book is one that I know only vicariously. Vance was raised largely by his loving but volatile grandparents, who stepped in after his father abandoned him and his mother showed little interest in parenting her son. Against all odds, he survived his chaotic, impoverished childhood only to land at Yale Law School. While the book offers insights into some of the complex cultural and family issues behind poverty, the real magic lies in the story itself and Vance’s bravery in telling it. [source]

Ryan Holiday

Author

In terms of other surprising memoirs, I found JD Vance’s Hillbilly Elegy to be another well-written gem. [source]

Ben Shapiro

A very well-written book. … The whole thing is a critique of individual decisions. [source]

Doug McMillon

CEO/Walmart

Here are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly. [source]

David Heinemeier Hansson

Michael Lewis is just a great storyteller, and tell a story in this he does. It’s about two Israeli psychologists, their collaboration on the irrationality of the human mind, and the milestones they set with concepts like loss-aversion, endowment effect, and other common quirks that the assumption of rationality doesn’t account for. It’s a bit long-winded, but if you like Lewis’ style, you probably won’t mind it. The scientific recaps could have happened in a book 1/10th the length, but then you’d miss out on the character portrayals of these two fascinating scientists. [source]

Francisco Perez Mackenna

This summer, Mackenna is learning more about the birth of behavioral economics, the psychology of white collar crime, and the restoration of American cities as locations of economic growth. [source]

Bill Gates

CEO/Microsoft

Yong succeeds in his intention to give us a 'grander view of life' and does so without falling prey to grand, unifying explanations that are far too simplistic. He presents our inner ecosystems in all their wondrous messiness and complexity. And he offers realistic optimism that our growing knowledge of the human microbiome will lead to great new opportunities for enhancing our health. [source]

Eric Schmidt

CEO/Google

When you finish this book, which takes a long time, you conclude that the world is in a much, much better place than it has been in the past. [source]

Mark Zuckerberg

Founder/Facebook

My second book of the year is The Better Angels of Our Nature by Steven Pinker. It's a timely book about how and why violence has steadily decreased throughout our history, and how we can continue this trend. Recent events might make it seem like violence and terrorism are more common than ever, so it's worth understanding that all violence -- even terrorism -- is actually decreasing over time. If we understand how we are achieving this, we can continue our path towards peace. A few people I trust have told me this is the best book they've ever read. It's a long book, so I plan on taking a month to read it rather than two weeks. I'll add a third book in two weeks that will be a shorter read to complement this. If you want to follow along with the books I'm reading and participate in conversations with the authors, you can like the page A Year of Books. [source]

James Altucher

Founder/StockPickr

@BrettSSimon Any book by @RobertGreene is great so pick up his latest: "The Laws of Human Nature". [source]

Ryan Holiday

Author

Robert has been writing this book since Mastery came out in 2013 and it shows - it's a spectacular masterwork that builds atop all his other books. Robert's book have always been an unvarnished look at how the world really works, for better and for worse. What I like about this book is that it pushes us to question our own biases, our own assumptions, irrationalities and tendencies. It's almost as if we believe other people have a 'human nature' but we don't - we're logical, fair, motivated by higher purposes always. Of course this is silly. Lots of good stuff here for anyone in a position of leadership, who works with an audience or studies human behavior. [source]

Ayush Kumar

People are the ROI, people are the asset, everything is people and one needs to understand people. [source]

James Altucher

Founder/StockPickr

And throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses Antifragility throughout history, up to our current economic situation, and even in our personal situations. [source]

Anant Jain

The five-book series, "Incerto", by Nassim Nicholas Taleb has had a profound impact on how I think about the world. There’s some overlap across the books — but you'll likely find the repetition helpful in retaining the content better. [source]

Art De Vany

I used this book is a class I taught on the economics of uncertainty. [source]

Austin Kleon

Earlier this year Postman’s son Andrew wrote an op-ed with the title, “My dad predicted Trump in 1985 — it’s not Orwell, he warned, it’s Brave New World.” Postman wrote: “What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.” [source]

Kara Nortman

@andrewchen Also a great book on the topic - Amusing Ourselves to Death https://t.co/yWLBxKumLQ [source]

Stephen Kinsella

@AlanReillyIRL @t0nyyates @WhelanKarl Yes! Fantastic book. So glad you're re-reading it. [source]

Cristian-Dragos Baciu

So for business related books, the one that I think had the most impact for me was Decisive: How to make better choices in life and work, by Chip & Dan Heath. … The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind. [source]

Julia Galef

Explains four of the biggest judgment errors … and gives tips for combating them. [source]

Sean Mallon

It looks at what hinders great decision making, and how to improve any decisions you make. Any entrepreneur knows how crucial their decisions in business are (and how devastating indecision can be). Decisive helps the reader to understand how good decisions are made, what key elements to look for, and how to make your choices better and quicker. [source]

Dustin Moskovitz

Co-founder/Facebook and Asana

Seek first to understand. [source]

Satya Nadella

CEO/Microsoft

Upon becoming CEO, Nadella confronted Microsoft’s legendarily combative culture by urging his new reports to read this book, which preaches the power of empathy, self-awareness, and authenticity in collaboration in the workplace, at home, and beyond. Like many of his favorites, it was first recommended to him by his wife, Anu: “I’m heavily influenced by the books she reads more than the books I read [source]

Chad Dickerson

Rosenberg’s book Nonviolent Communication is a life-changing text. Reading just now & his concept of “life-alienating communication” basically describes the worst of twitter. Love this, though: “Out beyond ideas of wrongdoing & right-doing, there is a field. I’ll meet you there.” https://t.co/9f9gK6pVSE [source]

James Altucher

Founder/StockPickr

What better way to learn about success then the minute paths taken by 100s or 1000s of successful people.It feels like Robert takes everyone in history and dissects the exact moments and decisions that led to their great success. [source]

Ryan Holiday

Author

There is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek power ourselves that we might be free enough and influential enough to accomplish our goals—so we must understand where power comes from, how it works and how to get it. But pure power is meaningless. It must be joined to mastery and purpose. So read his book Mastery so that you can figure your life’s task and how to dedicate yourself to it. [source]

Boban Dedovic

Question: What books had the biggest impact on you? Perhaps changed the way you see things or dramatically changed your career path. Answer: Here are some others books that are important to me. Zero to One by Peter Thiel (on startups) Mastery by Robert Greene (life and career path study) Good to Great by Jim Collins (on growing a great company) Getting to Yes by Roger Fisher (negotiation) [source]

Lisa Ling

I credit this book with propelling me to dig deeper, and to not always believe the narrative. [source]

Alex Honnold

Totally changed the way I look at politics. [source]

Malcolm Gladwell

Writer & Journalist

For reasons I cannot explain, David Epstein manages to make me thoroughly enjoy the experience of being told that everything I thought about something was wrong. I loved Range. [source]

Kobe Bryant

Basketball Player / LA Lakers

This book looks at how an emphasis on specialization can actually hamper our ability to really excel at something. It aligns with what I try to do when I am coaching, in my stories, and what we’re doing with Mamba Sports Academy — create all-around athletes who can think critically and make assessments in real time to enhance their play rather than rely only on a narrow set of skills. [source]

Susan Cain

Author

It’s a joy to spend hours in the company of a writer as gifted as David Epstein. And the joy is all the greater when that writer shares so much crucial and revelatory information about performance, success, and education. [source]

Grey Baker

I mainly read to decompress and change my state of mind, so it’s hard to point to an insight I read that helped me. Reading fiction has pulled me out of a bad mood more times than I can count, though, and always reenergises me to attack problems that had stumped me again. That said, I read and loved Norman Norman’s “The Design of Everyday Things”, and it’s helped me think through design problems ever since. [source]

Julia Enthoven

For people interested in designing or building software products: The Design of Everyday Things by Don Norman and The Lean Product Playbook by Dan Olsen. Both books have informed my product sense and helped me make decisions about great UX. [source]

Kaci Lambe

These three books are about how people actually use design in their lives. They helped me understand this very basic idea: There are no dumb users, only bad designers. Take the time to create based on how your design will be interacted with. Test it. Iterate. That's how you become a good designer. [source]

Charles Duhigg

Author

If you want to understand how successful groups work—the signals they transmit, the language they speak, the cues that foster creativity—you won’t find a more essential guide than The Culture Code.

Bryan Callen

So here are my three must read books. I've been reading a lot of great books like: Outsmart Your Instincts, The Culture Code, and Antonio Damasio’s The Strange Order, and sometimes when you read a lot of nonfiction it’s very enriching, sometimes you need a novel. I really believe you should take a minute and read something beautiful. Listen, listen to Lolita by Nabokov. But also listen to Blood Meridian by Cormac McCarthy and listen to Richard Poe narrate that. Those are two of the greatest feats of the english language that I can think of. Then there’s Fortress of Solitude, an amazing book, Extremely Loud and Incredibly Close, these are great novels. Cold Mountain is a beautiful novel, Snow Falling On Cedars, I mean they’ve been around for a while. But goddamnit, get those under your belt. Those are the novels I think you should read. You know Love In The Time Of Cholera it just makes you ache. Kind of like a Hemingway thing, where Hemingway “ahh!”, it’s the same thing, you know. So I don’t know, I’m a fan of all those books. Those are my 3 slash 20 books. [source]

Graham Duncan

The author looks at a bunch of different cultures. Pixar, Navy SEALs, etc... And he’s looking for patterns among what makes people disproportionately effective as a culture. [source]

Sheryl Sandberg

COO/Facebook

With Dare to Lead, Brené brings decades of research to bear in a practical and insightful guide to courageous leadership. This book is a road map for anyone who wants to lead mindfully, live bravely, and dare to lead. [source]

Ed Catmull

Co-Founder/Pixar, CEO Pixar and Walt Disney Animation Studios

Brene visited Pixar to talk with our filmmakers. Her message was important, as movies are best when they come from a place of vulnerability, when the people who make them encounter setbacks and are forced to overcome them, when they are willing to have their asses handed to them. It is easy to sit back and talk about the values of a safe and meaningful culture, but extraordinarily difficult to pull it off. You don’t achieve good culture without constant attention, without an environment of safety, courage, and vulnerability. These are hard skills, but they are teachable skills. Start with this book. [source]

Marie Forleo

Don’t miss one of my favorite human beings @BreneBrown, discuss her book #DareToLead on this #MarieTV: this is for every one of us that wants to show up, contribute, and lean into our purpose 💪🏼💗 https://t.co/QVgSpZe9e9 [source]

Ryan Holiday

Author

There’s no question this was the year’s best book about media and culture–maybe even the best of the decade. Not only is it provocative and insightful, but the idea—interviewing and focusing on people who have screwed up and found themselves in the midst of massive online controversies—is one I am genuinely jealous of. Ronson proceeds to write about it with such sensitivity, empathy, humor and insight that I was blown away. If you’ve at all appreciated any of my media criticism over the years, please read this book. It looks at all that’s wrong with the rage and glee with which we tear people down–often people who were never public figures to begin with. He is just a helluva writer. If you get a chance, watch Monica Lewinsky’s TED talk which is also surprisingly good and pairs well with the ideas in the book. [source]

Audrey Russo

So You Have Been Publicly Shamed – Jon Ronson (we are living in interesting times and I am trying to have perspective on how social media has altered our personas) [source]

Max Rushden

fascinating, open & honest. I've said this before - but I recommend @jonronson's book - "So You've Been Publicly Shamed" - on the often seismic difference between someone's mistakes and the impact on their lives...and our increasing inability to forgive.👍❤️ https://t.co/bzJRyOO3Mb [source]

Angela Duckworth

Author

I read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched--I'm recommending it to everyone I know! [source]

Eric Ries

Founder/Long-Term Stock Exchange

What if we could design experiences that have real impact for our families, our customers and employees? Master storytellers Chip and Dan Heath show how. [source]

Adam Grant

The most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine. [source]

Ashley Hathaway

One thing I have learned is that some books don’t stick or I’m not ready for them at that time and that’s ok. Now if I get 50 or 100 pages in and lose interest I don’t struggle through the rest of it. I put it down and find another book. I try to just stick with books that I think about when I’m not reading. When I’m standing in line somewhere or walking and think “I wonder what’s next.” That’s a good book. I’m in the middle of Brene Brown’s new book right now. [source]

Cat Williams-Treloar

This year when I read "Braving the Wilderness" by Brene Brown it had a tremendous impact on how I behaved as an entrepreneur. Coming from a corporate world where it's about the brand to a startup world where it's a brand with your face was scary. Brene Brown helped with my confidence. [source]

Mark Manson

Founder/MarkManson.net

The kids aren’t alright. No, really—I know every generation says that, but this time it’s true. Kids who grew up with smartphones (and have begun to enter the university system) are emotionally stunted, overly fragile, and exhibiting mental health issues at alarming rates. I expected this book to be another, “Let’s all shit on social media together,” party, but it’s not. Social media, of course, does get its own chapter. But most of the book is focused on cultural shifts that have happened over the past couple generations. [source]

Max Levchin

Co-founder/PayPal, CEO/Affirm, Investor

Highlights the need to continue to have such discussions about sensitive topics instead of ignoring them for the sake of comfort. [source]

Bryan Johnson

Excited to read this new book by my friends. [source]

Jj. Omojuwa

@SympLySimi Lol. Read this book. You’d love it. https://t.co/d2cLOyoiZ9 [source]

Ron Fournier

Just finished, “Everybody Lies” by @SethS_D, which in addition to being a tremendous education on Big Data, includes the best conclusion to a non-fiction book I’ve ever read. Read it. -30- [source]

Ray Dalio

Founder/Bridgewater Associates

The book I’d give every graduating senior in college or high school would be … Joseph Campbell’s 'Hero of a Thousand Faces'. It's little bit dense but it’s so rich, so it’s a good one. [source]

Bryan Callen

Joseph Campbell was the first person to really open my eyes to the compassionate side of life, or of thought... Campbell was the guy who really kind of put it all together for me, and not in a way I could put my finger on... It made you just glad to be alive, realizing how vast this world is, and how similar and how different we are. [source]

Catherine Plano

Was mind blowing, it really helped me put into perspective, that there are cycles and rhythms, and I now call them initiations, when you are faced with fear we are never too sure of our potential unless we know how to fail, what did we learn from it and what are we going to do differently the next time. There is a lesson in everything we experience, as long as we slow down enough to reflect. The other thing in the hero's journey is that even when you say 'yes' to a project, it really doesn't mean that you are going to succeed at it, but if you go into a project with an open mind and embrace that you are here to learn, the journey itself is rewarding, not always the outcome and when we really look at our failures, they weren't real failures after all, but a stepping stone onto something greater. [source]

Dave Child

Triggers by Marshall Goldsmith was eye-opening for me. I was going through a period of greater introspection, and trying to improve my ability to identify when I was being productive, and then to develop an understanding of what led me to have famines and gluts of productivity. Triggers helped me spot more connections and as a result I'm better at spotting when I'm struggling and when I'm in a good place to push myself. [source]

The Editor

@StevieSunshine1 What a man you are for opening up and explaining why you struggle. I can recommend a great book called “Triggers” by Marshall Goldsmith, it will help you greatly as it has many people (from CEOs to janitors). [source]

Melanie Whelan

CEO/SoulCycle

This book opened an ongoing conversation on our team around the relationship between employee happiness and productivity. Achor overturns the conventional belief that happiness is a natural outcome of success. Through practical research, experiences and anecdotes, he illustrates that happiness that will actually lead you to success. Happy people tend to work harder, collaborate better and be more productive. This in turn leads to better results. SoulCycle is and always has been an inherently positive experience and one of the things Achor's book validated for us is that a meaningful commitment to employee well-being is a huge part of why we're successful. We've integrated the book as a resource for our entire organization. [source]

David Kramaley

I’m reading The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work. I expect it to reinforce some positive psychology principles I know and help me put them into practice. [source]

Dr. Monali Y. Desai

My favorite non-business book is The Happiness Advantage (Shawn Achor) because it reminds me of the importance of surrounding myself with positive people. [source]

Chelsea Frank

I read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. [source]

Mike Benkovich

Last year I read the book 'Smarter Faster Better: The Secrets of Being Productive in Life and Business' by Charles Duhigg. Look passed the click-baity title and you'll find one of the best books on productivity I've ever read... And I've read a lot of them. [source]

Mark Zuckerberg

Founder/Facebook

For the past five years, I've sat at a desk next to Sheryl and I've learned something from her almost every day. She has a remarkable intelligence that can cut through complex processes and find solutions to the hardest problems. Lean In combines Sheryl's ability to synthesize information with her understanding of how to get the best out of people. The book is smart and honest and funny. Her words will help all readers - especially men - to become better and more effective leaders. [source]

Oprah Winfrey

CEO/O Network

Honest and brave... The new manifesto for women in the workplace. [source]

Richard Branson

Founder/Virgin Group

If you loved Sheryl Sandberg's incredible TED talk on why we have too few women leaders, or simply believe as I do that we need equality in the boardroom, then this book is for you. As Facebook's COO, Sheryl Sandberg has first-hand experience of why having more women in leadership roles is good for business as well as society. Lean In is essential reading for anyone interested in righting the injustice of this inequality. [source]

Bill Gates

CEO/Microsoft

The insightful New York Times columnist examines the contrasting values that motivate all of us. He argues that American society does a good job of cultivating the “résumé virtues” (the traits that lead to external success) but not our “eulogy virtues” (the traits that lead to internal peace of mind). Brooks profiles various historical figures who were paragons of character. I thought his portrait of World War II General George Marshall was especially enlightening. Even if the distinction between the two types of virtues is not always crystal clear, The Road to Character gave me a lot to think about. It is a thought-provoking look at what it means to live life well. [source]

Howard Schultz

CEO/Starbucks

A fantastic journey of learning from the lives of some of the greatest leaders and thinkers of our time. [source]

Indra Nooyi

Board of Directors/Amazon

Beyond provoking valuable self-reflection and introspection, it sparked a wonderful discussion with my two daughters about why building inner character is just as important as building a career. In fact, the two go hand in hand—the moral compass of our lives must also be the moral compass of our livelihoods. [source]

Cat Williams-Treloar

Daniel Pink "To Sell is Human" - describes selling as a way to move and serve people along the journey. It's packed full of examples, science and experiments in an easily digestible form. [source]

Jeffrey Shaw

I’m asked all the time what books I suggest. These are the best of the best. Links to each book are here https://t.co/pJXWOeZtBu #marketing #entrepreneur https://t.co/1wCkqQw8GX [source]

Ola Olusoga

Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use to understand the world. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head". [source]

Ryan Holiday

Author

To balance out that depressing book, I highly recommend David Brooks’ The Road To Character, Sebastian Junger’s Tribe and Chuck Klosterman’s What If We’re Wrong. [source]

Andrew Youderian

And finally, the book "Tribe" by Sebastian Junger reinforced in my the importance of relationships and in-person community, and made it something I'm trying to prioritize more in my life. [source]

Jason Kander

After years of people recommending it, I finally picked up Tribe by @SebastianJunger. I’m halfway done and it’s already the best non-fiction book I’ve read in years. [source]

Ben Shapiro

It's very good. [source]

David Ndii

@Mbiginji If you like that type you might enjoy The Wisdom of Crowds - James Surowiecki and Homo Deus by Yuval Harari. Recommend also Winners Takes All by Anand Giridharadas. Different kind of book but important read. [source]

Nadia Al Sheikh

Although we tend to elect leaders that we believe know better and follow them hoping for a better future, better life & a safer life. Surprisingly in many cases the wisdom of the crowd has proven to be more accurate than most of our smartest leaders. The message for me is to learn to listen to the people and to learn from them assuming you know nothing with that you will learn a lot! [source]