The World's Best Book Summaries
Do you want your speech to leave a lasting impression? What can you do to “wow” your audience? If you want to give your speech an extra oomph, think creatively and don’t shy away from unconventional methods. By doing something out of the box, you’ll ensure your speech stands out and leaves a memorable trace in your audience’s minds. Here are the five unconventional public speaking techniques to elevate your speech.
Do you want your business to be the best in its field? Do you want to know how to grow a brand through great marketing? According to Byron Sharp, the author of How Brands Grow, growing a brand relies on a fixed pattern that focuses on attracting new customers, rather than keeping existing customers. He also claims that memorable branding is an essential part of this pattern, as it keeps customers thinking about your brand. Continue reading for Sharp’s advice on how to grow a brand and more information on the pattern of brand growth.
What is price-fixing? Can it be successful? What companies have engaged in it? Price-fixing happens when companies collude to increase their profits by agreeing on a price instead of competing for contracts. Despite the clearly stated laws prohibiting price-fixing, in 1961, 29 companies in the electrical manufacturing industry—most notably General Electric (GE)—were found guilty of repeatedly engaging in the practice for years. Continue reading to learn more about price-fixing and this historic case.
What is the book Black Box Thinking about? How does black box thinking drive human progress? In the book Black Box Thinking, the author argues that collecting data, analyzing data, and learning from failures drive human progress. The idea comes from airlines that use black boxes as in-flight recording systems. Keep reading for more about the book Black Box Thinking.
What are the basic human needs? How is Stephen Covey’s theory of the basic needs different from Maslow’s hierarchy of needs? In his book The 8th Habit, Stephen Covey introduces his idea of what humans need to live. Unlike Maslow’s hierarchy of needs, Covey sees an individual made up of four parts, and a basic human need corresponds to each part. Let’s look at what the basic human needs are, according to Covey.
What makes a good speech delivery? What are some things you should avoid when delivering a speech? When it comes to public speaking, there’s a right and a wrong way to do it. According to Chris Anderson, the head of TED, there are four public speaking mistakes you should avoid at all costs: the advertisement, the never-ending ramble, the pat on the back, and the performance. Let’s take a look at what they entail and what to do instead.
Do you have a speech coming up, but are not sure what it’s going to be about? How do you come up with a groundbreaking idea that gets people talking? When it comes to public speaking, how you deliver your idea is often more important than the idea itself. You don’t have to break any ground with your speech—subtle ideas can be just as impactful. Here’s why you shouldn’t give up on an idea just because it’s not groundbreaking or revolutionary in some way.
Are you looking for an Elon Musk book review? What are the book’s strengths and weaknesses? How was the book critically received? In the book Elon Musk, author Ashlee Vance uses a conversational approach to telling the life story of Elon Musk. He discusses Musk’s passions, business ventures, and management style while weaving in details about his personality and personal life throughout the story. Here’s our Elon Musk book review.
What’s Jordan Peterson’s 12 Rules for Life about? What is the key message to take away from the book? In 12 Rules for Life, Peterson argues that there’s a right and wrong way to conduct your life. He rejects the ambiguity of moral relativism—the idea that good and evil are subjective opinions and that every belief has its own truth. Moral relativism tolerates all ideas to avoid being “judgmental” and prevents adults from telling young people how to live. It also rejects thousands of years of development of virtue and how to live properly. Keep reading for the key tenets
Do you want people to remember your business’s brand? How can you implement memorable branding into your marketing strategy? In his book How Brands Grow, Byron Sharp claims that the most effective way to market your brand is to increase the likelihood that consumers will think about it. You can easily create memorable branding in just three ways: advertising regularly, creating recognizable brand assets, and expanding your brand’s reach. Let’s go more in-depth on Sharp’s three memorable branding strategies.