Use of Technology in Business—Why New Isn’t Always Better

Use of Technology in Business—Why New Isn’t Always Better

Should the role of technology in business be large or minimal? Good-to-great companies engage with groundbreaking technologies in a very specific way: Rather than bet the house on the technology itself, they think deeply about how the use of technology in business can serve the company’s Hedgehog Concept. We’ll cover the surprising statistics that say that the best businesses don’t list technology as a key factor in their success. Learn the best role of technology in business, from Jim Collins’s Good to Great.

Golden Circle Marketing—The Key to Apple’s Success

A dart board representing Golden Circle marketing

Golden Circle marketing is a marketing strategy promoted by Simon Sinek in his book Start with Why. Golden Circle marketing depends on your WHY, your central belief. It’s the concept that motivates you to get out of bed in the morning. In terms of an organization, Golden Circle marketing is the reason you’re in business. We’ll cover examples of Golden Circle marketing and look at how to use Golden Circle Marketing to maintain a successful business.

This Is Why You Dream: Book Overview (Rahul Jandial)

A woman sleeping in a bed

Why do we spend a third of our lives dreaming? In his book This Is Why You Dream, neurosurgeon Rahul Jandial argues that dreams aren’t random mental noise—they’re essential neurological processes that keep your thinking flexible, process difficult emotions, spark creative breakthroughs, and help form your identity. Through firsthand observations and cutting-edge research, Jandial explains how dreams work, what they reveal about your inner life, and how you can actively shape them. In our overview of This Is Why You Dream, you’ll also learn how to interpret your dreams using a two-step method based on brain science, manage recurring nightmares,

Celery Test: The Simple Tool for Making Better Decisions

An image of celery representing the "celery test" from Start With Why.

What is the Celery Test? How can it help you make better decisions, in life and in business? The Celery Test is a tool to help you make better decisions by understanding the purpose behind the decision. The Celery Test was made popular by Simon Sinek in his book Start with Why. We’ll cover the Celery Test analogy and how to use it to make good decisions. Then we’ll look at an example of how the Celery Test is used in making business decisions.

Emotions in Negotiation: How to Balance Relationships & Results

People feeling tense while sitting at the negotiating table illustrates emotions in negotiation

The most successful agreements are rarely won on facts and figures alone. Mastering emotions in negotiation is the “secret weapon” of high-stakes communicators, as it allows you to separate the human ego from the technical problem at hand. By understanding the psychological drivers behind every demand, you can turn potential conflict into a collaborative win-win scenario. This guide explores the core principles from the book Getting to Yes, offering actionable strategies to handle high-pressure situations with emotional intelligence. Whether you’re navigating a complex corporate deal or a personal dispute, learning to manage your emotions during negotiations will ensure you protect

The Pitfalls of Positional Bargaining & What to Do Instead

A woman speaking to a group at an art gallery illustrates positional bargaining

When we approach a conflict, most of us instinctively default to positional bargaining, a “dig in your heels” tactic where each side fights for a rigid demand. While common in everything from used car sales to international diplomacy, this tug-of-war approach often leads to stalled agreements and damaged relationships. According to negotiation theorists Roger Fisher and William Ury, the key to a successful outcome isn’t playing “hard” or “soft,” but shifting toward a strategy that prioritizes mutual gain and objective fairness. This article explores why positional bargaining fails to meet the three criteria of a wise negotiation: efficiency, efficacy, and

It Doesn’t Have to Hurt by Sanjay Gupta—Book Overview

A woman holding the back of her neck because she's suffering from chronic pain

Chronic pain doesn’t have to control your life. In It Doesn’t Have to Hurt, Sanjay Gupta explains how chronic pain develops when multiple body systems malfunction together, and why standard medical treatments often fall short. He argues that effective pain management requires a holistic, personalized approach combining physical and mind-body treatments. Gupta draws on his experience treating complex pain conditions to offer practical strategies you can implement immediately. This guide explores his key recommendations—from pharmaceuticals and movement to optimism and social connection.

What Is a BATNA? Your Best Alternative to a Negotiated Agreement

Two men shaking hands (only their arms are visible) illustrate a best alternative to negotiated agreement (BATNA)

When entering a high-stakes negotiation, many people default to positional bargaining, where each side stakes out a rigid stance and haggles toward a middle ground. This approach often leads to inefficient compromises or stalled talks, leaving you vulnerable if the other party has more resources or influence. To break this cycle and secure a truly advantageous deal, you must look beyond your starting price and identify your Best Alternative to a Negotiated Agreement (BATNA). Strategic preparation involves more than just setting a “bottom line” that could limit your creativity. By establishing a clear fallback option, you gain the leverage necessary

Interest-Based Bargaining: Focus on the “Why” Behind the Proposal

A balance scale with a block labeled WIN on each side illustrates interest-based bargaining

Traditional “dig in your heels” negotiations often lead to deadlocks and damaged relationships. Adopting interest-based bargaining allows you to move beyond rigid demands by focusing on the underlying “why” behind every proposal. By prioritizing mutual problem-solving over conflict, you can unlock creative solutions that satisfy all parties while maintaining long-term professional value. This modern approach, promoted by negotiation theorists Roger Fisher and William Ury, provides a strategic framework for achieving win-win outcomes. Whether you’re navigating a corporate contract or a simple workplace dispute, understanding the core principles of interest-based bargaining ensures you reach more efficient, fair, and sustainable agreements.

Cass Sunstein’s Sludge: What Stops Us From Getting Things Done

A drawing of impatient man waiting in line and looking at his watch while several people behind him are also waiting

Cass Sunstein’s Sludge: What Stops Us From Getting Things Done and What to Do About It identifies the bureaucratic friction, endless paperwork, and grueling wait times that prevent us from accessing what we need. Sunstein argues that this “sludge” is a pervasive tax on our time and dignity that undermines what he deems to be fundamental rights and disproportionately impacts those already stretched thin. Continue reading to understand the psychological and economic toll of administrative burdens and to learn Sunstein’s roadmap for streamlining systems to improve lives without sacrificing essential protections.