The Top 4 Persuasive Techniques in Advertising

The Top 4 Persuasive Techniques in Advertising

Do you want to drive more sales? What are the best persuasive techniques in advertising?  Advertising is an essential part of business, but it can take up a big part of your time and budget. That’s why every business needs effective advertisements that are budget-friendly, appealing to customers, and guarantee sales. Here are the best persuasive techniques in advertising to grow your business.

How to Create a Positive Work Culture in 2 Ways

The 3 Common Characteristics of a Good Business

How do you create a positive work culture? What are the benefits of autonomy and flexibility at work? In Brave New Work, Aaron Dignan discusses how traditional organizational structures are both economically inefficient and less enjoyable for workers. His solution is to revolutionize organizations by providing autonomy for employees and flexible structures. Continue reading about how to create a positive work culture that your employees will enjoy.

How to Prepare for Organizational Transformation

How to Prepare for Organizational Transformation

What is the purpose of organizational transformation? How can you reboot a failing business? Organizational transformation is essential for businesses in the modern day. According to Aaron Dignan’s book Brave New Work, businesses need to be open to change so they don’t fall behind in modern times. Read below for a closer look at how to prepare your company for organizational transformation.

Why Businesses Need Integrative Decision-Making

Why Businesses Need Integrative Decision-Making

What is Integrative Decision-Making? Why is democracy important at work? If you want to integrate autonomy and flexibility into an organization, you need to facilitate a democratic process. According to Aaron Dignan’s book Brave New Work, a key way to do this is by using a consent process such as Integrative Decision-Making. Discover what Integrative Decision-Making means and how it can improve work culture.

The Microsoft & OpenAI Partnership: What the Future Holds

The Microsoft & OpenAI Partnership: What the Future Holds

Why are Microsoft and OpenAI working together? What is generative AI? What are the pair’s plans for this year? Last month, Microsoft announced it would be investing $10 billion in OpenAI, which began as a nonprofit research lab in 2015 and now predicts it will produce $200 million in revenue this year. Even as Microsoft and OpenAI race to cash in on generative AI, they still face potential roadblocks moving forward. Read on to learn more about Microsoft, OpenAI, and the generative AI gold rush.

Democracy in the Workplace: Giving Everyone a Voice

Democracy in the Workplace: Giving Everyone a Voice

Why is democracy in the workplace important? How do you distribute authority at work? In Brave New Work, Aaron Dignan emphasizes the importance of giving power to everyone in the workplace. Doing this ensures equality at work and encourages employees to speak up and carry out the organization’s purpose. Let’s look at how you can enforce democracy in the workplace to create an environment of equality.

Problem-Solving in Communication: 3 Skills to Master

Problem-Solving in Communication: 3 Skills to Master

How does problem-solving in communication work? What skills do you need for conversational problem-solving? According to leadership expert Michael Bungay Stanier, problem-solving in communication is all about adopting a questions-first approach, which results in more productive solutions. By learning to think like a coach, you can let your curiosity lead the way when faced with a problem, says Stanier. Read on to learn Stanier’s three essential skills for problem-solving in communication.

Berkshire Hathaway’s Business Philosophy Explained

Berkshire Hathaway’s Business Philosophy Explained

What kind of company is Berkshire Hathaway? What is Berkshire Hathaway’s business philosophy? Berkshire Hathaway is a multinational holding company run by Warren Buffett. Buffett takes the time to explain the reasoning and philosophies behind everything he does as Berkshire’s CEO so that his shareholders can fully understand the company that they own. Keep reading to learn about Berkshire Hathaway’s business philosophy.

Team Topologies: Book Overview & Key Takeaways

Team Topologies: Book Overview & Key Takeaways

What are team topologies? How do you know how much work to assign to a team? How can you set teams up for success? Team Topologies, by Matthew Skelton and Manuel Pais, is a manual for restructuring your organization’s approach to software design. The authors recommend four types of teams and discuss various modes of interaction among teams that help them function effectively. Keep reading for our Team Topologies book overview, including an exercise to help you put the principles into action.