Business Archives

The Business Hierarchy of Needs for Human-Focused Companies

What is the business hierarchy of needs? How can it be applied to human-focused companies? In Humanocracy, Gary Hamel and Michele Zanini propose a new way to build and run organizations: using human-focused principles. They argue in favor of adopting a business hierarchy of needs that doesn’t rely on bureaucratic principles like efficiency and employee obedience. Read on to discover what a business hierarchy of needs looks like for a human-focused company.

Planning a Product Launch Event: A Step-by-Step Guide

How can you take advantage of the mental triggers of your prospective customers? What’s a “squeeze page”? How should you follow up with people who didn’t buy your product? In this digital age, when nearly anyone can start a business online, it can be difficult to stand out. In Launch, marketing expert Jeff Walker offers a product launch event strategy that will help you market and sell a product with little to no start-up costs. Continue reading to learn how to stage a successful product launch event, step by step.

Organizational Debt: What Is It and Why Is It Bad?

What is organizational debt? What is the problem with organizational debt? Organizational debt occurs when managers take efficient steps to ensure a company’s survival and success, but their actions end up doing the opposite. In Brave New Work, Aaron Dignan explains the drawbacks of organizational debt for businesses and their employees. Keep reading to learn about organizational debt.

The Top 2 Organizational Problems & How to Overcome Them

How do organizational problems happen? Why are traditional organizational structures failing? Aaron Dignan’s book Brave New Work guides leaders through effective changes in organizations. He says that these changes are necessary because of certain organizational problems. Keep reading to learn how to move past these problems and make your organization thrive.

How to Create a Positive Work Culture in 2 Ways

The 3 Common Characteristics of a Good Business

How do you create a positive work culture? What are the benefits of autonomy and flexibility at work? In Brave New Work, Aaron Dignan discusses how traditional organizational structures are both economically inefficient and less enjoyable for workers. His solution is to revolutionize organizations by providing autonomy for employees and flexible structures. Continue reading about how to create a positive work culture that your employees will enjoy.

How to Prepare for Organizational Transformation

What is the purpose of organizational transformation? How can you reboot a failing business? Organizational transformation is essential for businesses in the modern day. According to Aaron Dignan’s book Brave New Work, businesses need to be open to change so they don’t fall behind in modern times. Read below for a closer look at how to prepare your company for organizational transformation.

The 4 Steps for Implementing Change in an Organization

Are you making big changes at work? What’s the easiest way to implement change in an organization? Change is normal for any organization, but everybody has to be on the same page. That’s why Aaron Dignan’s book Brave New Work gives key advice on making changes as smooth as possible. Keep reading for the key to implementing change in an organization.

Why Businesses Need Integrative Decision-Making

What is Integrative Decision-Making? Why is democracy important at work? If you want to integrate autonomy and flexibility into an organization, you need to facilitate a democratic process. According to Aaron Dignan’s book Brave New Work, a key way to do this is by using a consent process such as Integrative Decision-Making. Discover what Integrative Decision-Making means and how it can improve work culture.

The Microsoft & OpenAI Partnership: What the Future Holds

Why are Microsoft and OpenAI working together? What is generative AI? What are the pair’s plans for this year? Last month, Microsoft announced it would be investing $10 billion in OpenAI, which began as a nonprofit research lab in 2015 and now predicts it will produce $200 million in revenue this year. Even as Microsoft and OpenAI race to cash in on generative AI, they still face potential roadblocks moving forward. Read on to learn more about Microsoft, OpenAI, and the generative AI gold rush.