The Great Game of Business: Book Overview & Takeaways

The Great Game of Business: Book Overview & Takeaways

What’s the book The Great Game of Business by Jack Stack and Bo Burlingham about? What are the main takeaways? In their book The Great Game of Business, Jack Stack and Bo Burlingham explore the principles of fostering employee ownership at work. They also examine the benefits and difficulties of implementing these principles and why they’re the solution to creating a successful business. Read below for a brief overview of The Great Game of Business book.

The Business Hierarchy of Needs for Human-Focused Companies

The Business Hierarchy of Needs for Human-Focused Companies

What is the business hierarchy of needs? How can it be applied to human-focused companies? In Humanocracy, Gary Hamel and Michele Zanini propose a new way to build and run organizations: using human-focused principles. They argue in favor of adopting a business hierarchy of needs that doesn’t rely on bureaucratic principles like efficiency and employee obedience. Read on to discover what a business hierarchy of needs looks like for a human-focused company.

Planning a Product Launch Event: A Step-by-Step Guide

Planning a Product Launch Event: A Step-by-Step Guide

How can you take advantage of the mental triggers of your prospective customers? What’s a “squeeze page”? How should you follow up with people who didn’t buy your product? In this digital age, when nearly anyone can start a business online, it can be difficult to stand out. In Launch, marketing expert Jeff Walker offers a product launch event strategy that will help you market and sell a product with little to no start-up costs. Continue reading to learn how to stage a successful product launch event, step by step.

Organizational Debt: What Is It and Why Is It Bad?

Organizational Debt: What Is It and Why Is It Bad?

What is organizational debt? What is the problem with organizational debt? Organizational debt occurs when managers take efficient steps to ensure a company’s survival and success, but their actions end up doing the opposite. In Brave New Work, Aaron Dignan explains the drawbacks of organizational debt for businesses and their employees. Keep reading to learn about organizational debt.

The Top 4 Persuasive Techniques in Advertising

The Top 4 Persuasive Techniques in Advertising

Do you want to drive more sales? What are the best persuasive techniques in advertising?  Advertising is an essential part of business, but it can take up a big part of your time and budget. That’s why every business needs effective advertisements that are budget-friendly, appealing to customers, and guarantee sales. Here are the best persuasive techniques in advertising to grow your business.

How to Create a Positive Work Culture in 2 Ways

The 3 Common Characteristics of a Good Business

How do you create a positive work culture? What are the benefits of autonomy and flexibility at work? In Brave New Work, Aaron Dignan discusses how traditional organizational structures are both economically inefficient and less enjoyable for workers. His solution is to revolutionize organizations by providing autonomy for employees and flexible structures. Continue reading about how to create a positive work culture that your employees will enjoy.

How to Prepare for Organizational Transformation

How to Prepare for Organizational Transformation

What is the purpose of organizational transformation? How can you reboot a failing business? Organizational transformation is essential for businesses in the modern day. According to Aaron Dignan’s book Brave New Work, businesses need to be open to change so they don’t fall behind in modern times. Read below for a closer look at how to prepare your company for organizational transformation.

Why Businesses Need Integrative Decision-Making

Why Businesses Need Integrative Decision-Making

What is Integrative Decision-Making? Why is democracy important at work? If you want to integrate autonomy and flexibility into an organization, you need to facilitate a democratic process. According to Aaron Dignan’s book Brave New Work, a key way to do this is by using a consent process such as Integrative Decision-Making. Discover what Integrative Decision-Making means and how it can improve work culture.