Business Archives

Where to Play and How to Win in Business

Business Strategy: Where to Play, How to Win

How do you figure out where to play and how to win in business? What are the factors that can stop you from choosing the right playing field? Knowing where to play and how to win in business involves looking at geography, the products you are offering, and the consumers that will be interested in your product. This will help you choose the best playing field for winning. Factors like lack of demographic focus, lack of innovation, and overreliance on spending can hinder a business from choosing the right playing field. Read on to learn how entrepreneurs can figure out

How to Build a Strong Teamwork Culture

How important is a teamwork culture in your organization? What are some things you can do to establish a strong culture of teamwork and cooperation? For organizations committed to a teamwork culture, hiring the right people and encouraging team spirit is key. According to Patrick Lencioni, the author of The Ideal Team Player, the key to developing a strong teamwork culture in an organization is to hire natural team players who possess the following three qualities: being humble, hungry, and smart. Besides helping individuals become humble, hungry, and smart, it’s important to embed these values in your company’s culture. Here

Discount Marketing: The Ultimate Strategy

What is discount marketing? How can you create effective discounts that make customers spend more? People love to save money, so creating an attention-grabbing discount is an effective marketing strategy. This discount can’t just be an “okay” saving that doesn’t really stand out. If it is, people will take advantage of the deal themselves, but probably won’t tell others about it. For a discount to be worthy of sharing, it needs to be truly amazing. Find our guide to effective discount marketing below.

The Role of Banks in the Economy: Explained

How to be Rich and Successful: 3 Steps to Follow

What purpose do banks serve? How do banks contribute to the greater good of economic agents (firms and consumers)? Banks serve a number of important roles in an economy. First, banks guard money and provide businesses with credits for large investments which allow businesses to operate on a large scale, driving down costs and standards of living. Of course, banks also lend to individual consumers to finance their purchases, which fuels the demand for goods and services. In this article, we’ll discuss the role of banks in the economy and how they are regulated.

How to Find the Rate of Return on Investments

Do you want to know how to find the rate of return on investments? What effective formula can help you predict the rate of return efficiently? Market projections in the short run—a month, or even a year, from the present—are generally a fool’s errand, but, by knowing which variables to examine, it is possible to make relatively accurate projections of long-term return on investment. Understanding how to find the rate of return will help you to make wiser choices when investing. Keep reading to find out how to find the rate of return on investments.

Markowitz’s Theory Explained (Modern Portfolio Theory)

What is Markowitz’s theory about investment portfolios? How can diversification of stocks reduce risk? Harry Markowitz’s theory (Modern Portfolio Theory) suggests that the diversification of a stock portfolio can reduce risk. It asserts that a diversified portfolio—one that features holdings in a variety of industries and countries—is more likely to be profitable than a homogenous one. Find out more about Markowitz’s theory below.

Story Marketing: The Selling Power of Storytelling

What is story marketing? How can telling a good story make your marketing strategy more effective? Story marketing uses good storytelling to make a marketing strategy more compelling. Information about the product or idea is subtly woven into a gripping narrative that grabs people’s attention. If your story is interesting or exciting enough, people will retell it to their friends and family—and they’ll pass on information about your product or idea in the process. Find out how to create an effective story marketing strategy below.

Does Technical Analysis Work? Here’s Why It Doesn’t

What is the best method for predicting the movement of stock prices? Does technical analysis work? Technical analysis uses the past movements of stock prices to predict future prices. For example, if a stock has risen over the course of a day or several days, a technical analysis will show confidence in the stock. Technical analysts argue that stock prices tend to follow trends, meaning they can sometimes be susceptible to the irrational optimism of other investors. Does technical analysis work? Find out below.

The 5 Elements of the Strategic Choice Cascade

What is the strategic choice cascade from Playing to Win? How can you apply the strategic choice cascade? The strategic choice cascade sets out five key questions that companies must answer before they can effectively make the right strategic choices. The answers to these questions will help companies develop winning strategies. You can only apply the cascade effectively when you make each strategic choice with the goal of winning and not simply competing. Read on to learn more about the key elements of the strategic choice cascade.

Practical Value in Marketing: Useful Products Sell

What is practical value in marketing? How can you effectively provide value for your customers? A key aspect of contagious products and ideas is that they are useful to the customer. You can add practical value to your product or idea by creating an amazing discount, or by providing useful information for your customers once they’ve brought your product. Keep reading for more about practical value in marketing.