Elizabeth Whitworth

Senior SEO Writer

Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books—and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.

Expertise

History, Theology, Government

Awards

Contributions to joint task force efforts (FBI), Contributions to Special Operations Division (DOJ & DEA), Efforts to fight the war on drugs (NSA), Contributions to Operation Storm Front (US Customs Service)

How to Launch a Product: 3 Scenarios for Online Businesses

What are the steps involved in a product launch event? Can you launch before you have a product? How can you partner with other businesses and share their success? At its simplest, a product launch is a process of introducing and selling a new product to potential customers. In Launch, Jeff Walker discusses three scenarios for launching a product in the online business world: a digital product launch event, launching without a product, and launching with partners. Read more to learn how to launch a product in each of these three ways.

Diversity Is Strength: General McMaster on American Pluralism

Is diversity a strength or a weakness? How can it be leveraged to make America stronger against its adversaries? General H. R. McMaster argues that the U.S. can face its global challenges with long-term goals. One strategy he recommends is to turn American diversity into strength and reaffirm education as a fundamental bulwark of democracy. Continue reading to understand McMaster’s argument that diversity is strength.

Product Launch Communication Plan: 3 Messages You Must Send

What do your prospective customers need to hear before you launch your product? What questions do you need to answer for them? You can attract interested buyers with little more than an email list. In Launch, Jeff Walker shares his five-stage strategy to launch a product successfully. Stage three is about building anticipation for your launch, and it hinges on what you communicate to your contacts. Continue reading to learn about Walker’s product launch communication plan.

Planning a Product Launch Event: A Step-by-Step Guide

How can you take advantage of the mental triggers of your prospective customers? What’s a “squeeze page”? How should you follow up with people who didn’t buy your product? In this digital age, when nearly anyone can start a business online, it can be difficult to stand out. In Launch, marketing expert Jeff Walker offers a product launch event strategy that will help you market and sell a product with little to no start-up costs. Continue reading to learn how to stage a successful product launch event, step by step.

Why Do People Resist Change? 3 Reasons We Stay in a Rut

Why do people resist change? Why do we prefer consistency in our lives? In The Power of Discipline, Daniel Walter explains that humans struggle with self-discipline, and consequently fail to reach their goals, due to certain biological tendencies. One of those is our tendency to crave consistency. Keep reading to understand this tendency and how it works against us and our ability to self-discipline.

Mythologies by Barthes: Overview & Primary Themes

Is there a hidden message in the meme you just liked on social media? Is myth essentially propaganda? According to Roland Barthes, myths occur when society’s dominant institutions imbue an image, object, or phrase with meaning. By forming these associations, the dominant social institutions create and reinforce cultural beliefs and values that are unconsciously adopted by the masses. In Mythologies, Barthes aims to open our eyes to these manipulations and teach us how to avoid them. Here’s an overview of the book.

The Dunning-Kruger Effect: How It Impacts Self-Discipline

What’s the Dunning-Kruger effect? How can it affect your capacity for self-discipline? The Dunning-Kruger effect is a biological tendency that distorts our self-perception, particularly about our ability in a skill. Daniel Walter discusses it in the context of self-discipline. He explains what it is, how it affects our ability to self-discipline, and how to overcome it. Keep reading for an overview of the Dunning-Kruger effect, particularly as it relates to self-discipline.