The World's Best Book Summaries
When do people make purchasing decisions? How can you create that moment and make the most of it? Russell Brunson’s Epiphany Bridge is a framework to help you tell a story about your product. It has proven to be an effective way to convey the important details of your product and get people excited about it. Keep reading to learn how to present your product and company in a way that will turn customers into lifelong fans.
Why is there a market for electric vehicles? Why are people venturing into the arena of space travel? Economist Robert J. Shiller asserts that certain narratives take off and take hold because they receive influential endorsements. He credits the charismatic leadership of Elon Musk for two of these economic narratives. Keep reading to learn how Elon Musk’s charismatic leadership has captured our imagination in two sectors of the economy.
How and why did Abraham Lincoln get into politics? When did his centrist approach fail him? What song did he want played after the announcement of the Union’s victory? In And There Was Light, historian and biographer Jon Meacham discusses Abraham Lincoln’s political career, including the president’s actions during the Civil War. Meacham also provides some background information that sheds light on Lincoln’s politics and abilities. Continue reading to learn about Abraham Lincoln’s political career.
Who is Sam Bankman-Fried? How did he make his money? How did he lose it? In just a few years, Sam Bankman-Fried went from being a relative nobody to the architect of a cryptocurrency empire whose net worth neared $30 billion. But, even quicker than his empire burst onto the scene, it crumbled. Continue reading for an overview of Michael Lewis’s Going Infinite: The Rise and Fall of a New Tycoon.
What false beliefs do customers often hold? What’s the best way to address their concerns? When you sell to a large audience, how should you adjust your presentation? Selling to a big crowd is not the same as selling to an individual or small group. Russell Brunson shares tips on adjusting your techniques in a way that leverages the differences associated with a large audience. Continue reading to learn Russell Brunson’s “10x secrets.”
What if economists collaborated with psychologists and sociologists? How could they benefit from spending more time on social media? In Narrative Economics, Robert J. Shiller argues that human beliefs and actions, rather than numbers and statistics, ultimately drive economic outcomes. From this perspective, he suggests that we adopt new approaches that broaden our understanding of economic events and help us make better predictions. Read more to learn about Shiller’s proposed narrative-based economic forecasting methods.
What’s the difference between abolition and emancipation? Why didn’t Abraham Lincoln support a federal mandate to free slaves? In And There Was Light, historian and biographer Jon Meacham discusses Abraham Lincoln’s stance on slavery. He explains where Lincoln’s beliefs came from and the actions he took in an effort to end the practice in the United States. Read more to learn about the Great Emancipator’s views and actions in relation to slavery.
How many childhood friends did Sam Bankman-Fried have? On what rare occasion did he wear a suit? In his recent biography Going Infinite, Michael Lewis provides a rare glimpse into the inner workings of Sam Bankman-Fried’s life. Lewis writes about the time before Bankman-Fried became a crypto mogul, explaining why he spent his life as a social outcast. Read more to understand Sam Bankman-Fried’s personality.
Why is marketing easier when you understand basic human needs? How much do you know about the ability and desire of potential customers to spend money on your product? Russell Brunson made his name selling online marketing tools specializing in sales funnels. He contends that to successfully launch a business, you must start by solidly identifying your market. Until you know whom you’re aiming at, you can’t effectively come up with details for your offer. Keep reading to get Brunson’s advice on how to choose a target market for your product.
What are the consequences of the “American dream” narrative? What’s the truth about the gold standard? Economist Robert J. Shiller writes that narratives are extraordinarily powerful because they help us make sense of the world. By organizing random events and observations into stories with clear narrative arcs, we come to understand our world, how it came to be, and our place within it. Keep reading to understand how narratives work and to learn about four recurring economic narratives.