Problem Questions (SPIN Selling)—Why the Best Reps Ask Them

Problem Questions (SPIN Selling)—Why the Best Reps Ask Them

What are problem questions in SPIN selling, and how can you use them to make a sale? Problem questions are questions that explore problems or issues your product or solution can solve—for instance, “Are you concerned about meeting your clients’ quality standards with your aging equipment?” Less experienced reps don’t ask enough of these questions. SPIN selling problem questions revolve around the idea that customers have a problem in their work that needs solving. These questions can help you understand the customer’s needs, and figure out the next steps.

The Last Mover Advantage: Create Long-Term Profits

The Last Mover Advantage: Create Long-Term Profits

What is the last mover advantage? Why do you want to be a last mover, and how can being one help you succeed? The last mover advantage is when a company is the last to introduce a new product or service and benefits from existing recent innovations in technology. The last movie advantage is that you become the one who makes the last and most spectacular innovation. And in Zero to One, that’s what you want.