Kitami from Onitsuka: The Snake Who Cheated Nike

Kitami from Onitsuka: The Snake Who Cheated Nike

In Nike founder Phil Knight’s memoir Shoe Dog, Knight discusses a man who would be Nike’s mortal enemy – Shoji Kitami, an executive at Japanese company Onitsuka. Onitsuka is supposed to be Knight’s partner, but Kitami selfishly has other plans. He undermines Phil Knight and harasses him over years, eventually leading Knight to found Nike to get out of Kitami’s reach. These are highlights about Onitsuka’s Kitami from Shoe Dog.

Blue Ribbon Sports: How Nike Got Started

Blue Ribbon Sports: How Nike Got Started

Nike founder Phil Knight started his shoe career selling imported Japanese shoes from the company Onitsuka, not by manufacturing his own. His original company was called Blue Ribbon Sports. He sold his first shoes at track meets out of the trunk of his car, and their design and quality become a hit. Over time, frictions with Onitsuka over distribution rights, slow shipments, and creating new shoe designs forced him to found Nike. If they’d kept their partnership amiable, Phil might have kept working with Onitsuka, and Nike might never have happened. This is the story of Blue Ribbon Sports before

Nissho Iwai: Nike’s Financial Savior

Nissho Iwai: Nike’s Financial Savior

Nike is a juggernaut company today, but early in its history, it ran into constant financial problems. It was so aggressive in expanding that it always had issues paying back its bank. At one point, its bank said enough was enough. It would no longer extend Nike credit to grow. Phil Knight is devastated. Until he gets a new partner: Nissho Iwai. From his memoir Shoe Dog, here are the key details about Nike and Nissho.

Rule 8: Tell The Truth – Or At Least Don’t Lie

Rule 8: Tell The Truth – Or At Least Don’t Lie

In 12 Rules for Life, Rule #8 is “Tell The Truth – Or At Least Don’t Lie.” What does this mean? Why is lying so bad to yourself? Why is telling the truth so good? This rule discusses not only lying to others, but also lying to yourself and obscuring your personal truth. Instead, you need to develop your personal truth, then act consistently with it. This chapter is fairly abstract, but try to see if its principles resonate with a specific problem you have in life.