Shortform Books

A Complete Guide to the Best Sales Methods

What are the best sales methods? How can you decide which method is best for your business? A sales method is a set of rules you use to determine how to sell a product or service to customers. Now that the traditional sales model is barely effective in the digital age, many businesses are searching far and wide for modern methods to stand out in the consumer market. Here’s a basic rundown of six popular sales methods so you can decide which one works best for your business rather than relying on the dying traditional sales model.

Is Capitalism Ethical or Is It Corrupting Society?

Is capitalism ethical? In what ways can economic-based incentives become dangerous? Philosopher Michael Sandel believes that free-market societies cause corruption. In his book What Money Can’t Buy, Sandel argues that capitalist societies are unethical because they replace intrinsic motivations with economic incentives and cause the degradation of human virtue. Here’s why capitalism is inherently unethical, according to Sandel.

The Flywheel Effect: A Guide to Unstoppable Growth

What is the flywheel effect? How does it affect a business’s growth in success and revenue? Coined by Jim Collins in his book Good to Great, the term flywheel effect comes from an actual flywheel—a giant metal wheel that takes a lot of work to get moving, but once it does, very little work has to be put into keeping it spinning. The same explanation can be applied to businesses that are built through six essential steps. Continue reading to learn more about how to ensure your company’s success by using the flywheel effect.

Business Capabilities: What Do You Need to Win?

What is a business capability? What capabilities does your company need in order to win? In simple terms, business capabilities are what a company does and is able to do. If you run a business, it’s important to determine and map your capabilities so you can figure out how to reach your goals. Here’s how to identify, map, and implement your business’ capabilities.

Implicit Racial Bias: Can It Be Overcome?

What is implicit racial bias? How can implicit racial bias be challenged if, by definition, it “lives” in the unconscious? Implicit racial bias refers to racist beliefs, attitudes, and stereotypes that people harbor without their awareness. In other words, implicit bias is unconscious. Because our unconscious minds are extremely suggestible, we can address our unconscious biases through priming. Keep reading to learn about implicit racial bias, how it’s detected, and how it can be overcome.

The Male Gaze in Art & the Objectification of Women

What is the male gaze? How are women objectified in art? The male gaze is the practice of portraying women in the visual arts from a perspective of a male viewer. According to art critic John Berger, through the assumed male gaze, the depicted women are perceived as objects of sexual desire owned by the spectator. Continue reading to better understand the male gaze in art.

Crucial Accountability: The Key to a Strong Relationship

What is the meaning of crucial accountability? How does accountability improve relationships? Crucial Accountability is a book written by communication and management experts. It explores how an accountability discussion can save a relationship when someone has behaved in a way that is hurtful or disappointing. Keep reading for more about Crucial Accountability and the ability to solve problems by holding others accountable.

3 Leadership Capabilities You Need to Run a Company

Are you in charge of running a company? What three leadership capabilities do you need to ensure a business’s success? In their book Playing to Win, former CEO A.G. Lafley and consultant Roger Martin explain that a good leader must have these three capabilities: 1) a systems to review strategy, 2) a systems to communicate strategy, and 3) a system to measure progress. Furthermore, each of these three leadership capabilities requires a clear and specific structure to support it. Let’s take a look at what each entails.

The Left Brain Interpreter and Sense-Making

What is the “left brain interpreter”? How does the brain assimilate new information? The left brain interpreter is a neurophysiological concept that refers to the brain’s process of making sense of new information by relating it to existing knowledge. Although the concept was based on the studies of split-brain patients—patients who had their corpus callosum severed—it applies to neurotypical populations at large. Keep reading to learn about the left brain interpreter and its role in sense-making.

Implicit Association Test: The Psychology of Bias

What is the Implicit Association Test (IAT)? How does the IAT measure bias? In psychology, the Implicit Association Test (IAT) is an assessment designed to gauge mental representations that are outside conscious control. It is supposed to measure unconscious bias by measuring how fast a person can assign descriptors to certain categories (e.g. race or gender). Learn about the Implicit Association Test, how it works, and what it’s supposed to measure.