Shortform Books

Unleash Greatness Within: How to Become Exceptional

What does it mean to unlock greatness within? What does it really take to unleash your full potential and become exceptional at what you do? Everyone has a potential for greatness within themselves but it lies dormant because most people are content with living mediocre lives. To become exceptional at what you do, you must abandon the path of least resistance and take responsibility for your growth. Here is what it takes to unleash greatness within.

Women Are Like Waves: Why Women Pull Away

Why do women pull away in an intimate relationship? What does it mean for the man? Does it mean she has had a change of heart towards him or is it something else? When women are in love, they go through a natural cycle of intimacy that is a lot like a wave. First, they feel great and have so much love to give to their partners. Then they begin to fall into a deep well of feelings, like hopelessness and loneliness, and that’s why women pull away. Here is why women pull away and how to respond when it

How to Use Fear Marketing in Advertisements

What is fear marketing? Does it work? Fear marketing is a style of marketing that plays upon negative emotions like fear. This type of marketing appeals to humans’ need to reduce vulnerability. Read more more about fear marketing.

How to Build a Storybrand: Method and More

Do you want to know how to build a storybrand? Is there a storybrand process a to follow, and how do you implement it? Learning how to build a storybrand means that you can establish your brand based on the story you tell. Your storybrand conveys what your brand is about and connects with customers on a deeper level. Keep reading to find out how to build a storybrand and all about the storybrand process.

Daring Greatly Book Club Questions to Explore

Are you looking for Daring Greatly book club questions? What are some of the key ideas to discuss? In Daring Greatly, Brené Brown suggests that what holds us back from living a wholehearted life is the belief that vulnerability is a weakness. The following Daring Greatly book club questions will help you explore the concept of wholeheartedness by reflecting on your own fear of vulnerability. Keep reading for Daring Greatly book club questions.

David Goggins: Health Issues Lead to Obstacles

What were David Goggins’ health issues? How did they impact his training and ambitions? David Goggins’ health issues often came during times when he was trying to push his body to the limit. As he got older, David Goggins had to readjust his outlook on health and training. Read more about David Goggins’ health issues below.

The Struggles of Motherhood: No Mom Is Perfect

Do you have school-age children and are dealing with the struggles of motherhood? Do you have a fear of inadequacy when you compare yourself to other moms? The struggles of motherhood, especially during the school-age years, are demanding. You’re faced with a slew of paperwork, events, and demands on your time, and no matter how much you give, other moms seem to be giving more and doing better. Keep reading to learn how you can deal with the struggles of motherhood.

The Top 7 Tips for Living a Purposeful Life

Do you want to live a purposeful life but can’t seem to find your calling? Do you want tips on how to get clear about who you are and how to find your purpose? When we figure out what our unique and valuable gifts are, we can put them to use and have a purposeful life. In this article, you will find some tips on getting clear about who you are and how to find your purpose. Keep reading to discover how you can life a purposeful life.

Scope Insensitivity: Why You Donate to Charity

What is scope insensitivity? How does the failure to visualize large quantities affect charitable decision-making? Scope insensitivity (also known as scope neglect) is a cognitive bias that occurs when a problem is sized up based on its mental image as opposed to its actual complexity or scope. The scope insensitivity bias is central to charitable decision-making as it affects how much people are willing to pay to help a cause. Read on to learn about scope insensitivity and its implications for charitable decision-making.

Instant vs Delayed Gratification: Now or Later?

Why do we tend to gravitate towards instant vs delayed gratification? And why does this tendency persist even when delaying the reward for later diminishes its magnitude? Human nature is embedded in an “immediate-return environment” inherited from early humans and the animal kingdom, where survival and goals were daily concerns. Despite the changes to society, humans still value instant vs delayed gratification. Read about the psychology of instant vs delayed gratification.