The World's Best Book Summaries
What is the role of context in sexual desire? How does context or environment affect arousal? Context or environment plays an important role in evoking sexual desire. What you may find arousing in some circumstances can have no effect in others (or even have the opposite effect). Here is how context interacts with our brains and how this interaction affects our sexual response, especially for women.
Why do we have difficulty making decisions? What are the most common comparisons we make when making decisions? One of the biggest factors that makes decision-making difficult is the fact that people have a tendency to compare their choices to the choices of others. There are four common types of comparisons that we use to weigh our decisions, which can make them seem better or worse. Keep reading to learn about the comparisons we make when making decisions.
What is active recall studying? How might this method help you learn and remember almost anything? Active recall is the act of retrieving information from your memory to deliberately strengthen the neural pathways to it—making sure that it stays accessible in your memory. Author Barbara Oakley asserts that, of all the common study methods that have been researched, active recall studying is the most effective. Read more to learn about active recall studying and how it can help you learn.
What are your customers thinking? How do they operate in the marketplace? Seth Godin explains that customers follow four steps as they navigate the market. When you understand what’s going through their mind and how they make choices, you’re better positioned to get your message through to them. Continue reading to learn how to understand your customer.
What is second-order thinking? How can you use second-order thinking to prioritize decision-making? Second-order thinking is a process that you can use to make better and more deliberate decisions. During second-order thinking, you think about the consequences of your choices in order to make more informed decisions. There are four categories of second-order decisions: rules, presumptions, standards, and routines. Continue reading to learn more about each type of second-order decision.
Why does time speed up as we age? Does the time really pass faster as we get older or does the mind play a trick? The reason you find time speeding up as you get older has to do with how your brain processes novel information. Your brain responds more actively to novelty than it does to routine, which is why it feels like time is speeding up as you get older. Here’s why time seems to speed up as we get older.
Do you use storytelling in advertising? Why is this technique so effective? Good storytelling is the key to good marketing, according to author Seth Godin. In All Marketers Are Liars, he discusses the power of storytelling and discusses six elements that make a story good. Keep reading to learn how to use storytelling in advertising.
What are the biggest decision-making barriers? Why does expanded choice make decisions even more difficult? In his book The Paradox of Choice, Barry Schwartz asserts that expanded choice comes with four distinct pitfalls: missed opportunities, regret, disappointment, and unfavorable comparison. These decision-making barriers can have many side effects, such as decision paralysis, anxiety, and depression. Here’s a breakdown of the four decision-making barriers that come with expanded choice.
How do you get through negative pits in life? Do you try to distract yourself from the negativity or do you look for ways to turn the negative into positive? Most people deal with difficult times by trying to lessen the impact of negative emotions. But hard moments in life have the potential to become positive and beautiful experiences that you’ll look back on fondly. In their book The Power of Moments, Chip and Dan Heath suggest two ways of turning negative pits into positive peaks. Here is how to turn the negative into positive.
How does modern culture repress female sexuality? What are the effects of sexual shame on women’s psychological well-being? Sex and sexuality are often associated with shame, especially for women. Women have always been taught to feel ashamed of their sexuality, which negatively affects their mental health. Here is how sexual shame affects women’s sexual well-being.