The World's Best Book Summaries
What are some Nudge marketing examples? How does Nudge theory apply to products and services? Nudges can be used in marketing to encourage people to sign up for a service or buy a product. Nudge marketing examples show how people can be subtly persuaded. Read on to see some Nudge marketing examples.
What is the Apple PDA? What can you learn from the Apple PDA about disruptive innovation? The Apple PDA, also known as the Apple Newton, is a case study in failed disruptive innovation. Truly new products don’t have an established market so you can’t start too big. Read more about the Apple PDA as a case study in scaling disruptive innovations.
What is priming and what is the priming effect? How does priming affect decisions? Priming is influencing a person to make a certain choice before they have to make it. By making statements or asking questions, you “prime” the person for the result you want. So, what is priming? Read on to find out.
What is the Nudge theory of change management? How do you encourage changes with nudges? Nudge theory uses gentle directing or pushing to get people to make certain choices. Under Nudge theory, change management is about the individual. Read on to understand the Nudge theory, change management, and how to use nudges to push in the right direction.
What is the framing effect? How can a framing bias example show the influence of this effect? The framing effect is the theory that you respond differently to information based on how it is presented. This applies most clearly to data and statistics. Read more about the framing effect and why it matters.
What is the Ebola book The Hot Zone about? What is a hot zone, and how can Ebola outbreaks spread in these zones? What does The Hot Zone Ebola book say about containing future outbreaks? In the Ebola book The Hot Zone, journalist Richard Preston explains what a hot zone is. He explores the various Ebola outbreaks, their origins, and their impacts. Read more about this groundbreaking Ebola book and what it says about the different Ebola hot zones.
Do you want to know how to train employees effectively? How does training employees well lead to better long term results? Learning how to train employees effectively is an important part of being a manager. Even if you hire the best people, they won’t be effective without being properly trained on how to do the job. Keep reading to find out how to train employees, and why it matters for your company.
What is the RECAP system? How does it help choice architects and how can it help you? The RECAP system is an acronym for Record, Evaluate, and Compare Alternative Prices. It is useful for situations where a lack of information makes good choices challenging. Read more about the RECAP system and its uses, especially with credit cards.
How does independent thinking help you succeed at work? Why does independent thinking matter? Independent thinking means that you can think creatively and critically. It’s an important skill for finding success in the workplace. Read more to find out why independent thinking is a core skill for finding success in the workplace.
What’s the best decision making method? How do you use it, and why does it work? The Principles decision making method, developed by Ray Dalio, starts with being open minded. Then, you can make careful decisions based on understanding the full situation. Keep reading to find out about the Principles decision making method.