The World's Best Book Summaries
What does it mean to prospect customers? How can you identify potential customers? Prospecting customers is the first step in an effective marketing strategy. It involves identifying your target audience and developing a strategy for turning them into paying customers. Keep reading to learn about the three steps of prospecting customers.
How do you know which marketing medium is the best choice for your brand? What factors do you need to consider? In his book Crush It!, self-made millionaire Gary Vaynerchuk says that once you decide what your personal brand will be, you need to figure out which medium to market it on. Choosing between text, audio, and video can be a tough decision. Here is how to choose the right marketing medium for your account, according to Gary Vaynerchuck.
What does Moore mean by “crossing the chasm”? How does remaining in the chasm between the early market and the mainstream market sabotage your business? According to Moore, in order to succeed in the early market, the company must “cross the chasm.” At a high level, crossing the chasm means becoming the market leader in a very specific niche market, and then expanding into other niches until you dominate the whole market. In this article, we’ll present an overview of Moore’s advice on how to cross the chasm.
Is Crossing the Chasm worth reading? What is the reason, according to its author Geoffrey Moore, most new, high-tech products never reach the stage of mass adoption? In Crossing the Chasm, Moore explains why most tech products never reach the stage of mass adoption—because they die in the “chasm” between the early market and the mainstream market (the early majority). Further, he outlines his strategy on how to cross the chasm, which boils down to becoming the market leader in a very specific niche market, and then expanding into other niches until you dominate the whole market. Read the Shortform
Is Erin Meyer’s The Culture Map worth reading? What is Meyer’s framework for measuring behavioral differences across cultures? In The Culture Map, Erin Meyer presents eight axes you can use as a framework to analyze cultural differences: communication, feedback, thinking, leadership, decision-making, trust, disagreement, and time perception. Meyer positions countries on each axis, each of which represents a range of possible behavior between two extremes. The following The Culture Map review covers the book’s context, background, and critical reception.
What is the importance of email marketing? What are some things you should consider when designing a marketing campaign for your business? In The 1-Page Marketing Plan, marketing expert Allan Dib emphasizes the importance of email marketing, especially for small businesses. Email marketing is an easy and cost-effective way to reach your prospects and existing customers. Find out the importance of email marketing below.
What is a product roadmap? Is creating a product roadmap worth your time? Product roadmaps are commonly used because they help employees prioritize tasks and allow bosses to build a completion schedule. However, in many cases, product roadmaps end up being a waste of time and resources. Here’s why you might want to think twice before creating a product roadmap.
How do you market a breakthrough technology? What customer segments should you target? According to Geoffrey Moore, the author of Crossing the Chasm, marketing high-tech products to the early market begins with innovators and moves to early adopters, early majority, late majority, and then laggards. The challenge for companies is to cross the chasm between the early market and the mainstream market (where the majority of customers are) and ultimately accelerate adoption across every segment. In this article, we’ll take a look at Moore’s chasm marketing chronology and the potential problems that could arise during the process.
What internet platform best fits your type of business? How do you choose which one will maximize your business’s strengths? In his book Crush It!, entrepreneur, social media expert, and millionaire Gary Vaynerchuk provides advice for choosing a platform for your personal brand. He breaks down the pros and cons of video, blogging, and social. Keep reading to learn what Gary Vee has to say about choosing an internet platform.
What are organizational values? Why are organizational values important? Organizational values are the beliefs that guide the conduct and decision-making process of the members of an institution. Defining the values of an organization makes it easy to understand the rationale behind the actions of an organization and to evaluate the behaviors of its members. Read on to learn more about the importance of organizational values.