Business Archives

Why Can’t Businesses Find Workers, Even Now?

Is there a reason why businesses can’t find workers in 2022? What factors are contributing to the worker shortage? Many economists expected the labor shortage to end once unemployment benefits expired and schools reopened. Instead, it looks like the shortage is deepening. The shorter-term changes caused by Covid-19, like location mismatches and childcare issues, may still take years to resolve. Keep reading to find out the specific reasons why businesses can’t find workers these days.

The First Macintosh Computer: History & Creation

When was the first Macintosh computer created? How did the Mac revolutionize personal computers? In 1984, Steve Jobs introduced the Macintosh computer. The biography Steve Jobs by Walter Isaacson discusses the events leading up to its reveal and its impact on the computer industry. Let’s look at the history of the first Macintosh computer.

4 Ways to Adapt to Climate Change—Experts Explain

What are the best ways to adapt to climate change? Why do experts say we need to begin adapting now? Climate change-driven heat waves, flooding, and droughts are plaguing the globe. What’s worse, the extreme weather events are exceeding climate scientists’ projections—which suggests we’re unprepared for what’s to come. Keep reading to learn the four ways experts recommend we adapt to climate change now.

How to Create a Brand Identity in 2 Effortless Steps

How do you create a brand identity? What is the importance of a company’s brand? If you’re building a company from scratch, you’ll need to come up with a brand. Your brand will tell a story about how your company will solve problems differently than other companies. Let’s look at how to create a brand identity in three steps outlined in Play Bigger.

Product Positioning Strategy: 12 Steps to Positioning Any Product

What’s the best way to position a product in the market? What steps should you take, and in what order? In Obviously Awesome, April Dunford proposes a 12-step process that lets you position any product well. Her process takes you all the way from creating a cross-departmental positioning group to sharing your final positioning across the company. Let’s take a look at each step in Dunford’s product positioning strategy.

A Long-Term Marketing Strategy to Stay Relevant

What is the purpose of a long-term marketing strategy? How can you stay relevant in the market? The book Play Bigger advises how to keep your business afloat in the competitive market. The authors suggest a long-term marketing strategy that includes creating a new market and expanding it to another market. Let’s look at their long-term marketing strategy so your business stays at the top.

Top 2 Electric Vehicle (EV) Problems Right Now

What are the main electric vehicle (EV) problems currently? Are EVs reliable? Is it smart to purchase an EV right now? With big-brand car manufacturers, like Ford and Tesla, investing billions of dollars in new EV plants, it seems as if EVs are set to become our primary form of transportation. However, EVs are facing manufacturing and financial problems that could ultimately make them just a short-lived fad. Read on to learn the top two EV problems currently affecting the industry.

Creating a New Market to Become a Market Winner

What does it take to build a new market? What is the advantage of creating a new market? A new market should show that your product isn’t merely better than its competitors, but that it’s in an entirely different league. Creating a new market for your product is the only way you can become a market winner. Continue reading to learn why creating a new market is your best option, according to Play Bigger.

What Is Market Design? The Art of Creating Markets

What is market design? Why would you want to create a new market? If you want to stand out from other companies, you should consider market design. The marketing book Play Bigger describes it as the act of creating an entirely new market for your product. Find out more about the concept of market design below.

Chasing Trends: Is It a Good Marketing Strategy?

In marketing, is chasing trends ever a good idea? If so, when? How should it be done? Sometimes you’ll find that you have the option to connect your product to a current trend. In Obviously Awesome, positioning consultant April Dunford discusses the pros and cons of this strategy. Continue reading for Dunford’s advice regarding latching onto a trend.