5 Types of Guerrilla Marketing With Limited Resources

5 Types of Guerrilla Marketing With Limited Resources

What are the different types of guerrilla marketing? Which methods do modern marketers use? Which types are best if your business has limited resources? Marketing guru Jay Conrad Levinson wrote his book, Guerrilla Marketing, to teach business owners how to use inexpensive marketing techniques that build brand awareness. According to Levinson, using these techniques is better than relying on mass media marketing, especially if you lack resources. Read on to learn the five types of guerrilla marketing methods to try if you’re working with limited resources.

Censorship in America: Cancel Culture Silences the Opposition

Censorship in America: Cancel Culture Silences the Opposition

Is the media involved in silencing the opposition? If so, how? What’s the harm of cancel culture? Mark Levin argues that leftists have built a system that teaches young Americans to hate the nation and rebel to achieve justice. Part of this machine is censorship and cancel culture, which scares them into submission and uniformity. Read more to understand Levin’s argument regarding censorship in America.

At Microsoft, Diversity and Inclusion Equal Innovation

At Microsoft, Diversity and Inclusion Equal Innovation

What difference do diversity and inclusion make for Microsoft? What could these values do for your company? Microsoft CEO Satya Nadella can be seen as a diversity success story: an Indian immigrant who was able to rise through the ranks of Microsoft to eventually become its CEO. In his book Hit Refresh, he discusses Microsoft’s diversity and inclusion efforts under his leadership and why he has these values. Read more to learn how diversity can help a company do new things.

Why a Growth Mindset in Business Is Essential to Innovation

Why a Growth Mindset in Business Is Essential to Innovation

Does your company have a fixed mindset or a growth mindset? How can a growth mindset help you learn from your mistakes and make breakthroughs? By 2014, a fixed mindset had caused Microsoft to lag behind its competitors. When Satya Nadella became CEO that year, he began to cultivate a growth mindset. That change helped unleash Microsoft’s innovative energy and put the company back at the forefront of its industry. Read more to learn about the importance of a growth mindset in business.

How Satya Nadella Changed Microsoft’s Culture in 4 Steps

How Satya Nadella Changed Microsoft’s Culture in 4 Steps

What was Microsoft’s corporate culture like when Satya Nadella became CEO? Specifically, what did he do to improve it? When Satya Nadella took over as CEO of Microsoft in 2014, he believed that the company had lost its soul and was no longer representative of its original core values. He adopted a four-tiered approach to rejuvenate that soul. Keep reading to learn how Satya Nadella changed Microsoft’s culture.

Showing Empathy to Customers, Competitors, & Partners

Showing Empathy to Customers, Competitors, & Partners

What role should empathy play in corporate leadership? Should you show empathy to competitors? Microsoft CEO Satya Nadella asserts that empathy is rooted in direct engagement and that it should be the cornerstone of all of a CEO’s relationships. Of course, this involves showing empathy to employees, but it also involves showing empathy to customers, competitors, and partners. Let’s explore how this empathy looks in the business world.

Business and Climate Change: Good (& Bad) Responses

Business and Climate Change: Good (& Bad) Responses

How does climate change affect business? What are the dangers of extreme weather? How are businesses responding? Many businesses are committing to sustainability policies to help delay the climate change problem. These policies range from serious emission-reduction programs to headline-seeking PR stunts, but some are too little, too late. Read on to learn how business and climate change are connected, including how corporations are responding.

Why Can’t Businesses Find Workers, Even Now?

Why Can’t Businesses Find Workers, Even Now?

Is there a reason why businesses can’t find workers in 2022? What factors are contributing to the worker shortage? Many economists expected the labor shortage to end once unemployment benefits expired and schools reopened. Instead, it looks like the shortage is deepening. The shorter-term changes caused by Covid-19, like location mismatches and childcare issues, may still take years to resolve.  Keep reading to find out the specific reasons why businesses can’t find workers these days.

4 Ways to Adapt to Climate Change—Experts Explain

4 Ways to Adapt to Climate Change—Experts Explain

What are the best ways to adapt to climate change? Why do experts say we need to begin adapting now? Climate change-driven heat waves, flooding, and droughts are plaguing the globe. What’s worse, the extreme weather events are exceeding climate scientists’ projections—which suggests we’re unprepared for what’s to come. Keep reading to learn the four ways experts recommend we adapt to climate change now.