How to Introduce a Product to the Market: 3 Approaches

Two team members strategizing at their desk with a whiteboard, figuring out how to introduce a product to the market

Do you have a new product you want to show off? Do you know how to introduce a product to the market? Any market-entry strategy carries its own set of risks and rewards and requires careful planning and execution. Peter F. Drucker presents three options—you can corner a brand-new market, take advantage of another innovator’s mistake, or take over a narrow niche within an existing industry or marketplace. Let’s explore all the options for introducing a new product to the market.

Importance of Animals to Humans: Love, Trust, and Community

A human hugging a border collie dog in her arms, showing the importance of animals to humans

Why should humans cherish animals? How can animals become a person’s family? Sy Montgomery’s animals taught her important lessons about love and community. She had a special relationship with three specific animals: two border collies, and her pet pig that helped her build a community. Let’s look at the importance of animals to humans, using Montgomery’s examples.

Drinks and Foods that Affect Sleep (+ Herbal Supplements)

Two hands holding coffee in bed, showing drinks and foods that affect sleep

What types of food and drinks are bad for sleep? Can you take herbal supplements to improve your sleep? In Sleep Smarter, Shawn Stevenson discusses how your dietary choices impact your sleep patterns and quality. Certain foods and drinks can either help to promote a restful sleep or disrupt it.  Check out the drinks and foods that affect sleep, positively or negatively.

The 3-Step Plan for Modern Business Operations

A woman working on a computer as part of a modern business operation

What makes an organization a modern business operation? What do you need to do to keep your company on top of the changing industry? Not only are modern businesses and their structures always in flux, but so are the industries in which they operate. In the fast-moving world of technology, product teams need to be empowered with contextual information and decision-making abilities to discover beneficial solutions. Keep reading to learn how a modern business should operate, from a strategic plan to learning from failure.

The 4 Strategies of Startup Management: Boost Your Business

An owner specializing in startup management proudly stands in front of her small business

What are the most important aspects of startup management? What type of management team does your startup need? While big businesses need to learn how to innovate, the entrepreneurial startup needs to learn how to manage itself. According to Peter F. Drucker, startups need to focus on four specific things: their market, financial planning, setting up a management team, and what role their founder should play in the business. Keep reading for helpful advice that every entrepreneur of a startup needs to hear.

How Sy Montgomery Gained a Passion for Animals

A Scottish terrior and an Australian emu staring at each other

What sparked Sy Montgomery’s passion for animals? What type of dog did she have growing up? Sy Montgomery explains that she was drawn to animals and nature since she was a child growing up as a general’s daughter on different US Army bases in the 1960s. Several key relationships with animals fostered her interest in the natural world, leading her to find her calling as a nature writer.  Below, we’ll look more closely at two connections she made: with her childhood dog and with wild emus on her first research expedition.

The Must-Have Qualities of a Modern Business Strategy

A businessman drawing up a modern business strategy on a whiteboard

Why is a strategy important for modern businesses? What are the qualities of a good business strategy? Just as a good coach begins with a game plan, the first step to setting a modern product team in motion is turning the company’s overall vision into an actionable strategy. Your strategy should focus on a handful of specific goals as you gather information from all levels of your company. Let’s look at the importance of a modern business strategy and how it will serve as the foundation of your company.

The Impact of Change on Business: From Markets to People

Arrows over a small business showing the impact of change on business

What’s the impact of change on businesses? How does public perception change an organization? Innovation can stem from changes outside your organization’s sphere of control. Given this, Peter F. Drucker writes that entrepreneurs ought to keep a keen eye on market shifts, demographic changes, and the evolution of public perception. Check out why keeping an eye on changes in the market, people, and perception is important for entrepreneurs.

How Pets Can Improve Your Social Life—One Pig’s Story

A group of people petting a pig, showing how animals can improve your social life

How did one pig build a community for Sy Montgomery? Do you know how pets can improve your social life? Not only can pets build a bond between animals and humans, but they can help form connections between humans and humans. Just look at Sy Montgomery’s pet pig, Christopher, who opened her up to new friends. Discover how a 750-pound pig gave Sy Montgomery long-lasting friendships.

How to Set Team Objectives: A Goal to Work Toward

A manager demonstrating how to set team objectives at a meeting with employees

Why is a business vision important? Do you know how to set team objectives? Business goals and visions are essential for steering your company, but they’re not effective at letting individuals and teams know what to do. Defining realistic yet challenging objectives is crucial when implementing a successful product strategy. Below, we’ll look at how to use business tools known as Objectives and Key Results (OKRs).