What’s the relationship between experimentation and innovation? Why is it useful to take things apart? How can you figure out what will work in the future? In The Innovator’s DNA, Hal Gregersen, Jeff Dyer, and Clayton Christensen describe five behaviors and skills—what they call Discovery Skills—that are most likely to generate creative ideas. One of these is experimentation. Read more to understand how experimentation in business is critical for innovation and to learn four ways to experiment with new ideas.
Experimentation and Innovation: How Testing Unlocks the Future
