How does the placebo effect work? Are placebos limited to pharmaceuticals? How susceptible are you to them? The placebo effect is a common phenomenon in which the mind and body behave counter to reason. Rory Sutherland says you can use it in life and work. He looks at how the placebo effect works, the characteristics of effective placebos, and how the effect manifests in areas of life beyond medicine. Read more to learn about the power of the placebo effect and how to use it to an advantage.
The Power of the Placebo Effect: How to Use It Like Magic
