What are marketing differentiators? What can you do to make your company stand out from the sea of competitors and make your product appeal to the right customer? Marketing differentiators are qualities that differentiate your company from industry competitors. Sometimes they are also referred to as uniques or unique value proposition—basically, they’re what you have to offer to your customers. Keep reading to learn how to choose marketing differentiators and make your product/service appeal to your ideal customer.
Marketing Differentiators: How to Beat Your Competition










