The World's Best Book Summaries
What is the relationship between motivation and action? Can you have an action without motivation? In the Hooked loop, triggers are followed by action. Without your action being done habitually, motivation and action must go together. Read on to understand motivation and action.
What is Hooked by Nir Eyal about? How does Hooked by Nir Eyal explain habit-forming products? Hooked by Nir Eyal is a book that explains the use of a 4-step loop to build habit-forming products. The steps and their requirements are discussed in more detail in Hooked by Nir Eyal. Read more about the model at the heart of Hooked by Nir Eyal.
What does the Hooked model look like in action? What can you learn from Hooked model examples? Hooked model examples show how creating habits keeps customers around. The Bible app is an example of the Hooked model at work and uses triggers, actions, rewards, and investments. Read more about one of the key Hooked model examples: the Bible app.
What are some examples of nudge campaigns? When were nudges needed and what did they hope to accomplish. There are examples of nudge campaigns in a variety of settings. The key across these campaigns is understanding the timing and scenarios best suited for nudging. Read about the examples of nudge campaigns for each situation.
What are the principles of Nudge economics? What is the connection between Nudge and economics? Humans do not always behave in their own best interest. Nudge economics principles explain what affects their choices and how to improve decisions. Read more about Nudge economics examples and principles and why nudges are necessary.
What is a behavior trigger? How does an external trigger differ from an internal trigger? External triggers come from the environment. Internal triggers come from the person’s inner life and thoughts. Both of these behavior triggers can both be used to build habits. Read on to understand “what is a trigger?” and how an external trigger and internal trigger differ.
What are some Nudge marketing examples? How does Nudge theory apply to products and services? Nudges can be used in marketing to encourage people to sign up for a service or buy a product. Nudge marketing examples show how people can be subtly persuaded. Read on to see some Nudge marketing examples.
What is the loss aversion bias? How does loss aversion theory explain some irrational behaviors? The loss aversion bias is the theory that people are unwilling to lose something they have even if it’s in their best interest. You may not want to swap for something better or take any risks because you fear losing what you have. Read more about the loss aversion bias and how it affects decisions.
What are alcoholic cravings? What is the relationship between cravings for alcohol and alcoholism? Alcoholic cravings are the urge to drink or a feeling that you need to drink. In AA, you are taught that alcoholics have cravings that are uncontrollable so you cannot drink “in moderation” because you can’t stop. Read more about the AA perspective on alcoholic cravings and how you have recognize this to manage your disease.
When should you nudge people? What are the Nudge principles and best practices? Nudge principles are the values of libertarian paternalism. They also identify the best practices for how to nudge. Read on to learn the Nudge principles that can guide your choice architecture.