The World's Best Book Summaries
What is priming and what is the priming effect? How does priming affect decisions? Priming is influencing a person to make a certain choice before they have to make it. By making statements or asking questions, you “prime” the person for the result you want. So, what is priming? Read on to find out.
What is the Hooked model? How does the Hooked model explain consumer habits? The Hooked model is a model of habit formation that is a 4-step loop. The four steps are trigger, action, reward, and investment. Read more about the Hooked model.
What is the anchoring and adjustment bias? How does it impact your decisions? The anchoring and adjustment bias takes something you know and adjusts it to estimate what you don’t know. The “bias” comes from the way that what you know skews your estimation. Read more about the anchoring and adjustment bias.
What is the conformity bias? How does the conformity bias hurt your decision making? The conformity bias is the way people follow what others are doing instead of making their own decisions. It comes from social influence and is related to groupthink. Read about the conformity bias and its effects in different settings.
What are variable rewards? How do they differ from fixed rewards? Variable rewards are an unknown effect from performing an action. In contrast, a fixed reward is a known result. With variable rewards, the psychology of rewards shows an excitement that comes from not knowing. Read more about variable rewards and how they can help your product.
What are health nudges? What is Nudge theory in health? Health nudges are nudges to encourage better choices in health and healthcare. For example, you may be incentivizing wellness or pushing people towards health insurance coverage. Read more about health nudges and choice architecture in healthcare.
What is mindlessness? How does it prevent you from making good decisions? Mindlessness is when your subconscious takes over. You’re not actively thinking about what you’re doing and you’re just on autopilot. This doesn’t always lead to good decision making. So, what is mindlessness? Read on to find out.
What is the availability heuristic and the availability heuristic bias? How does it affect decisions? The availability heuristic is the desire to compare an unknown to something known. This can create the availability bias where it skews thinking. Read on to understand the availability heuristic and the availability bias.
What is the Nudge theory of change management? How do you encourage changes with nudges? Nudge theory uses gentle directing or pushing to get people to make certain choices. Under Nudge theory, change management is about the individual. Read on to understand the Nudge theory, change management, and how to use nudges to push in the right direction.
What is Nudge decision making? How does it work and how can it help people make better decisions? Nudge helps people make good choices. You gently push them towards better options, benefitting that person and those around them. Read more about Nudge, decision making, and more.