The World's Best Book Summaries
What is neuromarketing? How do marketing experts take advantage of psychology to manipulate you into buying? Neuromarketing is when marketers use brain research to find out how they can manipulate customers into buying more. Many of these practices rely on dopamine traps. Here are some of the most common neuromarketing traps and advice on how to avoid them.
What is product positioning? What are some things you need to consider to position your product in a way that keeps the demand high and the customers happy? Put simply, product positioning is the process of framing and communicating how you want your target audience to think and feel about your product. According to Ryan Holiday, the author of Perennial Seller, there are two things you need to consider when designing your product positioning strategy: 1) your product’s genre and 2) its use case. Let’s take a closer look at how to position your product in the market, according to
Are you bringing a new product into the market? What can you do to create a buzz around your product that won’t die off the moment you stop marketing it? Marketing isn’t the final goal of your new product. The final goal of your product is to be good enough to inspire word of mouth—without this, even with the biggest burst of marketing, your product will die. Think of all the failed products that launched to massive hype – a burst of PR/paid marketing clearly is not sufficient. Here are some tips on how to market a new product—and get
Why is Jeff Bezos so obsessed with Amazon’s customer focus? To what length does Amazon go to ensure it appears trustworthy? Jeff Bezos believes that Amazon’s success is due to the ability to help customers make purchase decisions, not solely because of sales. That’s why Bezos is obsessed with the customer experience and will go to any lengths to make customers happy. Continue on to learn about Amazon’s customer focus.
What are the most common myths of innovation? How does buying into these myths hamper business innovation? Because it’s so difficult to structure and do on-demand, innovation comes with its fair share of myths. Businesses must break free of these misconceptions if they aspire to revolutionize their respective markets. Here are three top myths about innovation, according to organizational psychologist Adam Grant.
Are you looking for tips for business growth? What two growth limiters should you avoid? If you’re trying to grow a company, then you should follow these two business growth tips. You must have a product that can satisfy the market and you must be able to scale your operations. Keep reading for our top two tips for business growth.
What is McDonald’s global strategy? How did McDonald’s expand internationally? McDonald’s global strategy is to gain customers all over the world, and to have McDonald’s restaurants in all countries using their efficiency model. Another hallmark of McDonald’s global is that it should taste the same everywhere you go. Read more about McDonald’s global strategy.
What is online reputation management (ORM)? What are some tactics that ORM companies use to influence their clients’ online presence? Online reputation management (ORM) encompasses a number of tactics aimed at influencing an individual’s or a brand’s reputation in the online space. Usually, it involves creating new online content to knock down undesirable information further down the search results. Keep reading to learn what online reputation is and how it works.
What is the happy meal marketing strategy? Why are kids so important to the marketing of fast food? The happy meal marketing strategy is just one way that fast food restaurants market to kids. Kids are their target audience, and fast food restaurants use the happy meal marketing strategy to get people to buy their products. Read more about the happy meal marketing strategy and how fast food restaurants market to kids.
How are fast food companies marketing to school children? What strategies do fast food companies use to get more consumers? There are many strategies for fast food marketing. One of these proven strategies is to put ads and products in schools to create loyal customers. Read more about fast food marketing in schools.