The World's Best Book Summaries
How pervasive is propaganda? How can you tell when a message is manipulative? Propaganda is all around us. It might be a song, an image, an advertisement, or a headline. In Mythologies, Roland Barthes explains how myth is basically propaganda. He warns against its influence, so it’s important to know it when you see it. Keep reading to learn how to recognize propaganda and keep from being deceived and used.
Do the teams in your organization work well together? Are there protocols in place for smooth interaction? In Team Topologies, software engineers Matthew Skelton and Manuel Pais show you how to set up your development teams to work as efficiently as possible. They recommend dividing your workforce into four types of teams, and then they outline three ways these teams can most effectively work together. Keep reading to learn about the three Team Topologies interaction modes.
How do you break through someone’s emotional walls and open their mind to what you have to say? What are the three parts of the brain? According to psychiatrist Mark Goulston, most people aren’t receptive to outside ideas unless their emotional barriers are broken down. By addressing the emotional burden of the person you’re trying to connect with, you’ll help them clear their mind of immediate stress, which will make them receptive to your ideas. Here’s how to get through someone’s emotional barriers, which is the first step to connecting with anyone.
What is Robert Greene’s seduction process? How do you let your victim’s guard down and drive them to obsession? According to Robert Greene, the aim of seduction is to bring the other person under your control—not necessarily sexually or romantically. There are four steps to it: 1) lure your target, 2) sink your hook, 3) reel in your catch, and 4) devour your prey. Here’s a look at Robert Greene’s four seduction steps and what each entails.
What makes a good manager and leader? What do nearly all great leaders do? In Making Things Happen, management expert Scott Berkun explains what makes a good manager and leader, based on his former management experience for major companies like Microsoft and WordPress. He claims that there are two must-have qualities that define good managers and leaders. Read on to learn what makes a good manager and leader, according to Berkun.
Want an overview of Phil M. Jones’s Exactly What to Say? What are the book’s key takeaways and suggestions for sales techniques? In Exactly What to Say, Phil M. Jones describes how to improve your business interactions by using key phrases that appeal to your listener’s subconscious mind. He claims that you can guide them to a decisive “yes” by capitalizing on conversational selling skills. Read on for an overview of the sales techniques and key phrases in Phil M. Jones’s Exactly What to Say.
What’s the best way to deal with toxic people? How can you get through to someone who only responds to toxic, negative emotions? We’ve all encountered toxic people in our lives: drama queens who blow things out of proportion, bullies who thrive on provocation, or narcissists who only look out for their best interests. Each type of toxic trait requires a different strategy, but the main thing to keep in mind is not to let their behavior rub off you. Keep reading for tips for dealing with toxic people.
Want to know some of the best open-ended sales questions? What are the best techniques for asking open-ended questions? Author and sales expert Phil M. Jones wrote Exactly What to Say to teach readers how to use conversational selling to appeal to their customers’ subconscious minds. Jones claims that the best open-ended sales questions should help you to control the direction of the conversation. Keep reading for the best open-ended sales questions, according to Jones.
Are you a good listener? Or do you, like most people, listen to respond instead of to understand? Listening is one of the most important yet overlooked communication skills you can develop. Most people aren’t very good at listening because they listen with the intention to respond, not to understand. Keep reading to learn about the major psychological barriers to listening well, according to psychiatrist Mark Goulston.
How do you seduce someone? Is there a universal seduction technique that works on everyone? According to Robert Greene, the author of The Art of Seduction, the first step to seducing someone is to lure your “victim” or target by creating an air of intrigue about you. By creating a sense of intrigue, you’ll make your target invested in finding out more about you. With this in mind, here’s how to seduce someone, according to Robert Greene.