The World's Best Book Summaries
Who was the Trillion Dollar Coach? How did Bill Campbell pivot from football to Silicon Valley? Trillion Dollar Coach is a book that shares the key lessons from Bill Campbell’s time as a coach in Silicon Valley. Eric Schmidt, CEO of Google, wrote the book and was one of the people coached by Campbell. Read on for more about who the Trillion Dollar Coach and his philosophy.
Do you know how to hold effective meetings? What is important for one-on-one meetings? Each meeting should be designed for its own purpose and be effective. Use this one-on-one meeting template to help make individual meetings more productive. Keep reading for tips for effective meetings, including a one-on-one meeting template and guidelines.
What impact do cultural differences in the workplace have on a global organization? How did Netflix adapt as it grew globally? Cultural differences in the workplace can complicate organizational relationships. At Netflix, the established culture of Freedom and Responsibility didn’t always translate well to other countries. Learn how Netflix adapted to cultural differences in the workplace as it grew.
What is the MBO process? How can providing goals give employees flexibility to shape their own work? The MBO process, also known as management by objectives, is a management style in which employees have goals mapped to organizational priorities. The employee then gets to determine how they want to achieve those goals. Read on for more about the MBO process and how it is used at Netflix.
What are the different types of jobs in advertising? What do people do in these roles? There are several types of jobs in advertising. There are advertising-specific jobs, like copywriters, as well as jobs that support the agency, like human resources. Read more about the different types of jobs in advertising and what they do.
What are investment counselors? What does an investment counselor do, and should you consult one? Investment counselors are people who manage your money. Often, they’re independent firms, but can also be part of a larger bank. Investment counselors look out for your wealth over the long term. Read more about investment counselors, what they do, and how to find one.
What are brand identity and brand image? Why is an agency’s brand something you should consider when choosing an ad agency for your business? Brand identity and brand image are important to an ad agency’s clients. Agencies need to have a good reputation to acquire clients and build recognition. You should choose an agency with a positive brand image. Read more about brand identity and brand image in advertising and how to choose an ad agency.
Do you want to know how to start an advertising agency? What do you need to effectively start and create an ad agency? Learning how to start an advertising agency takes business experience and research. First, you need a strong business model. Then you need a plan for managing and setting up the agency, including hiring people. Read more about how to start an advertising agency.
How can advertising agency management skills help you manage your agency’s money? What do you need to know about managing money for your agency? Advertising agency management isn’t just about wowing clients and producing creative work. You’ll also need basic business skills for managing money and finances. Check out this advice for advertising agency management from Ogilvy on Advertising.
Do you want to know how to find your purpose in life? Can having a purpose lead to having more grit? Purpose is one of the four major components of grit. But figuring out how to find your purpose in life can be challenging. It’s important that you find your purpose so you have something to work toward. Keep reading to find out how to find your purpose in life.