Business Archives

Investment Theories: 14 You Should Know About

What are some of the most popular investment theories? How can these theories improve your understanding of investments? From the firm-foundation theory to the smart beta theory, economists have questioned the best way to approach investments. Key questions proposed by investment theories include whether the market is efficient, whether the diversification of a stock portfolio works, and whether risk can be reduced without proportionally affecting returns. Keep reading for the top investment theories.

Advocacy and Inquiry: The Secret to Effective Meetings

What does the advocacy and inquiry decision-making process entail? What mindset is required to make the decision-making process effective? Advocacy and inquiry is a decision-making style where each party in a meeting presents their arguments and asks for comments and questions from other participants. The process creates an open environment where ideas are challenged and fine-tuned, which improves the critical reasoning skills of participants. Each participant must be confident and open to being challenged. Read on to learn more about the advocacy and inquiry decision-making process.

Deliberative and Reflexive Thinking: A Balancing Act

How can we keep reflexive thinking from causing us to make irrational decisions? What can poker teach us about this? Deliberative thinking involves logic and careful consideration. On the other hand, reflexive thinking leads us to act quickly and instinctively. Because reflexive thinking drives most of our decisions, we have to figure out how to keep it in check. Poker teaches us how. Keep reading to learn about reflexive thinking in regard to decision-making.

Copy Success: Learn From Examples of Change

What can you learn by examining examples of change? Can you copy success to make your own way? When you want to make changes, you should seek out examples of change to see what works and what doesn’t. Success stories are not only inspiring, they’re instructive. Copy success when you find it. Read more to learn how to seek out examples of change and put them to work for you.

The P&G/Gillette Acquisition: A Strategic Fit

P&G Case Study: Strategic Choice Cascade in Practice

Why was the P&G/Gillette acquisition so successful? How did P&G add value to Gillette? The P&G/Gillette acquisition was successful because of the synergy between the companies. Gillette had a reputable product with a strong brand that was growing faster than other alternative products in the market, while P&G had the marketing capital and distribution channels to expand Gillette’s market. P&G was able to add value to Gillette because its core capabilities were perfect for pushing the Gillette brand further in the market. Read more about the lessons on synergy from the P&G/Gillette acquisition.

The Key Characteristics of a Monopoly Market Structure

What are monopolies? Why are they harmful to economies? In short, a monopoly exists when a specific person or organization is the only supplier of a particular good or service. This causes a market distortion and reduces consumer welfare. Monopolies face little to no economic competition to produce goods, have few substitutes that consumers can use instead, and are able to price well above what an efficient market would otherwise produce. In this article, we’ll explain the characteristics of the monopoly market structure and discuss how monopolies are maintained.

What Are ETFs in Stocks? Definition and Usage

The Impact of India's Economic Collapse on Annawadi

What are ETFs in stocks? Are exchange-traded funds worth investing in? ETFs in stocks are similar to mutual funds but are instead traded on the market like common stock. These types of funds are beneficial as they can sometimes offer tax advantages. Understanding the pros and cons of ETFs in stocks will help you decide whether they are right for you. So, what are ETFs in stocks? Keep reading to find out.

The 3 Simple Steps to Building a Strong Brand

What does building a strong brand entail? Why do you need a strong brand to succeed in your target market? Building a strong brand involves grouping together products that share the same inherent capabilities under one brand, and developing competitive advantages that help that brand stand out in the marketplace. You need a strong brand if you want to distinguish yourself from your competitors. Read on to fully discover the process of building a strong brand.

Emotional Marketing: Why It’s So Effective

What is emotional marketing? How does it work? What types of emotions should you target? Emotional marketing involves appealing to the emotions of customers, specifically targeting strong feelings like anger, anxiety, awe, amusement, and excitement. Triggering these strong emotions will make people want to talk about your product and will therefore increase sales. Learn how emotional marketing works below.

The Practice of Adaptive Leadership: Quotes

Are you looking for The Practice of Adaptive Leadership quotes? What are some of the most noteworthy passages worth revisiting? In their book The Practice of Adaptive Leadership, leadership experts Ronald A. Heifetz, Alexander Grashow, and Marty Linsky teach you how to lead your organization through the difficult, uncomfortable, and sometimes dangerous process of adaptation. Below is a selection of The Practice of Adaptive Leadership quotes with explanations.