The World's Best Book Summaries
What can you learn by examining examples of change? Can you copy success to make your own way? When you want to make changes, you should seek out examples of change to see what works and what doesn’t. Success stories are not only inspiring, they’re instructive. Copy success when you find it. Read more to learn how to seek out examples of change and put them to work for you.
Why was the P&G/Gillette acquisition so successful? How did P&G add value to Gillette? The P&G/Gillette acquisition was successful because of the synergy between the companies. Gillette had a reputable product with a strong brand that was growing faster than other alternative products in the market, while P&G had the marketing capital and distribution channels to expand Gillette’s market. P&G was able to add value to Gillette because its core capabilities were perfect for pushing the Gillette brand further in the market. Read more about the lessons on synergy from the P&G/Gillette acquisition.
What are monopolies? Why are they harmful to economies? In short, a monopoly exists when a specific person or organization is the only supplier of a particular good or service. This causes a market distortion and reduces consumer welfare. Monopolies face little to no economic competition to produce goods, have few substitutes that consumers can use instead, and are able to price well above what an efficient market would otherwise produce. In this article, we’ll explain the characteristics of the monopoly market structure and discuss how monopolies are maintained.
What are adaptive interventions? What is the best time to launch an adaptive initiative? In the context of leadership, adaptive interventions are measures put in place to address “adaptive challenges”—unexpected problems with no known solutions. You can launch an adaptive intervention at any moment of tackling the adaptive challenge, whether that’s during diagnosis or while another intervention is ongoing. In this article, you’ll learn how to develop adaptive interventions and initiatives.
What are ETFs in stocks? Are exchange-traded funds worth investing in? ETFs in stocks are similar to mutual funds but are instead traded on the market like common stock. These types of funds are beneficial as they can sometimes offer tax advantages. Understanding the pros and cons of ETFs in stocks will help you decide whether they are right for you. So, what are ETFs in stocks? Keep reading to find out.
What does building a strong brand entail? Why do you need a strong brand to succeed in your target market? Building a strong brand involves grouping together products that share the same inherent capabilities under one brand, and developing competitive advantages that help that brand stand out in the marketplace. You need a strong brand if you want to distinguish yourself from your competitors. Read on to fully discover the process of building a strong brand.
What is emotional marketing? How does it work? What types of emotions should you target? Emotional marketing involves appealing to the emotions of customers, specifically targeting strong feelings like anger, anxiety, awe, amusement, and excitement. Triggering these strong emotions will make people want to talk about your product and will therefore increase sales. Learn how emotional marketing works below.
Are you looking for The Practice of Adaptive Leadership quotes? What are some of the most noteworthy passages worth revisiting? In their book The Practice of Adaptive Leadership, leadership experts Ronald A. Heifetz, Alexander Grashow, and Marty Linsky teach you how to lead your organization through the difficult, uncomfortable, and sometimes dangerous process of adaptation. Below is a selection of The Practice of Adaptive Leadership quotes with explanations.
What is scarcity marketing? Why does the fear of missing out make people want to buy a product? Scarcity marketing is based on the idea that people generally want what they can’t have. If you can make your product seem scarce or difficult to acquire, customers will be more likely to want it. In this way, scarcity marketing can be a great way to increase demand for a product. Keep reading to find out how to use scarcity marketing the right way.
What are adaptive challenges? How do you diagnose when your organization is facing one? In the context of leadership, adaptive challenges are problems with unknown solutions which, by definition, require a fundamental change in order to be solved. There are two steps to solving such challenges: 1) diagnosis, and 2) treatment. Keep reading to learn how to identify adaptive challenges, and how to address them.