The World's Best Book Summaries
What are variable rewards? How do they differ from fixed rewards? Variable rewards are an unknown effect from performing an action. In contrast, a fixed reward is a known result. With variable rewards, the psychology of rewards shows an excitement that comes from not knowing. Read more about variable rewards and how they can help your product.
What are health nudges? What is Nudge theory in health? Health nudges are nudges to encourage better choices in health and healthcare. For example, you may be incentivizing wellness or pushing people towards health insurance coverage. Read more about health nudges and choice architecture in healthcare.
What is mindlessness? How does it prevent you from making good decisions? Mindlessness is when your subconscious takes over. You’re not actively thinking about what you’re doing and you’re just on autopilot. This doesn’t always lead to good decision making. So, what is mindlessness? Read on to find out.
What is the availability heuristic and the availability heuristic bias? How does it affect decisions? The availability heuristic is the desire to compare an unknown to something known. This can create the availability bias where it skews thinking. Read on to understand the availability heuristic and the availability bias.
What is the Nudge theory of change management? How do you encourage changes with nudges? Nudge theory uses gentle directing or pushing to get people to make certain choices. Under Nudge theory, change management is about the individual. Read on to understand the Nudge theory, change management, and how to use nudges to push in the right direction.
What is Nudge decision making? How does it work and how can it help people make better decisions? Nudge helps people make good choices. You gently push them towards better options, benefitting that person and those around them. Read more about Nudge, decision making, and more.
What is the framing effect? How can a framing bias example show the influence of this effect? The framing effect is the theory that you respond differently to information based on how it is presented. This applies most clearly to data and statistics. Read more about the framing effect and why it matters.
What is loan risk? How does loan risk affect the outlook for taking out student loans and mortgages? Loan risk is any potential pitfall of issuing a loan. Borrowers get poorer terms when the lender sees risks. Read on to understanding loan risk and the impact on borrowers for student loans and mortgages.
What is the Reflective System? How does it differ from the Automatic System? The Reflective System is the type of thinking that is deliberate. In contrast, the Automatic System has instinctive thinking. Both systems are a part of how we make decisions. Read more about the Reflective System.
What do you do once you have a product? Do you know how to build a customer base? Knowing how to build a customer base is an essential skill for getting a business off the ground. Loyal customers will keep your business going and bring in new customers. Read more about how to build a customer base.