Writing With Purpose: How to Identify & Refine Your Goal

A man's finger pointing at a document on a desk, portraying the importance of writing with purpose

Do you struggle to stay on track with your writing? How can you align your goals with your readers’ goals? Behavioral scientists Todd Rogers and Jessica Lasky-Fink write in their book Writing for Busy Readers that in order for your writing to make an impact, you have to write with purpose. To write with purpose, you must identify your goals and your readers’ goals. Keep reading to learn how to instill purpose into your messages.

How to Use Visual Formatting Effectively in Your Messaging

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How much does visual formatting affect your ability to spread a message? In what ways can bad formatting be misinterpreted? When you’re trying to spread a message, the formatting you choose can be just as important as the words. The authors of the book Writing for Busy Readers share advice for properly applying visual formatting. Here are tips from behavioral scientists Todd Rogers and Jessica Lasky-Fink.

The Importance of Effective Writing: 2 Clear Benefits

A woman reading an article on her phone while sat in front of a bookshelf, signifying the importance of effective writing

How is effective writing different than literary writing? Why is effective writing important when it comes to business? In the book Writing for Busy Readers, behavioral scientists Todd Rogers and Jessica Lasky-Fink discuss the importance of effective writing. They say that effective writing is captivating and impactful, which are important if you’re trying to prompt action. Here’s a look at the two main benefits of effective writing.

Remote: Office Not Required (Book Overview)

A remote worker sitting at a desk in his home office in front of a window

Are you thinking of taking your company remote? Are you a remote worker looking to be more productive? What are the most common myths around remote work? In Remote: Office Not Required, tech entrepreneurs Jason Fried and David Heinemeier Hansson present a case for work without physical boundaries. Drawing from their experience building Basecamp, they dismantle office-centric assumptions and show how remote work can lead to better productivity, greater access to talent, and improved work-life balance. Whether you’re a leader considering remote options for your workplace or an employee hoping to work more flexibly, here’s an overview of Remote.

3 Remote Working Tips for Staying Productive & Happy

A home office of a remote worker where a computer monitor sits on a clean desk

Do you want to thrive in a remote working position? What steps can you take to ensure you remain productive? If you’re working remotely, you’ll need intentional practices to maintain productivity, well-being, and connection. Fried and Hansson offer guidance in three key areas: creating boundaries, optimizing your environment, and preventing isolation. Continue reading for three helpful remote working tips.

How to Transition to Remote Work as a Company (& Thrive)

A woman on a video call with her coworkers because she has transitioned to remote work

Are you considering transitioning your workforce to remote work? How can you set your organization up for remote success? In the book Remote, tech entrepreneurs Jason Fried and David Heinemeier Hansson present a case for work without physical boundaries. They argue that transitioning to remote work can be highly beneficial, but it can’t be done haphazardly. Here’s how you can run a successful business with remote-only employees.

The Functional Medicine Approach to Autoimmune Disease

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What’s the difference between functional medicine and traditional medicine? What can functional medicine do for autoimmune disease? In her book The Autoimmune Solution, functional medicine physician Amy Myers asserts that a functional medicine approach is required to treat autoimmune disease. She insists that modern lifestyles are more to blame than genetics. Keep reading to learn what’s causing the autoimmune epidemic.