Do you ever reward yourself with a snack when you’ve done well on your diet? Why do people tend to think that being “good” gives us moral permission to be “bad”? Moral licensing is when people tell themselves they deserve an indulgent treat because they’ve been good. However, much of the time the “reward” is actually counterintuitive to the person’s goal. Here is why moral licensing goes against self-control.
Moral Licensing: When “Rewards” Are Sabotage










