Struggling to stick with new habits? The problem isn’t your willpower—it’s that you’re focused on doing instead of being. In Badass Habits, self-help expert Jen Sincero argues that lasting change comes from shifting your identity first, then letting your habits naturally follow from who you’ve become. Sincero, a life coach and bestselling author of the You Are a Badass series, offers a refreshingly irreverent take on habit formation that flips traditional advice on its head. This guide explores her identity-first approach to building better habits, walks through practical strategies for reshaping your environment and routines, and examines the psychological tools
Badass Habits by Jen Sincero: Book Overview & Takeaways










